Sometimes less is more, but that may not be the case when it comes to the SG50 branding that’s been popping up everywhere one goes.
Some people may see SG50 promotions and branding as a patriotic expression of Singaporean culture but others may find it just a tad too much and perhaps, gimmicky.
A Wordpress blog titled "Simi Sai Also SG50" has recently been created to show incidences of over-usage of the branding, and questioning the worthiness of some of the SG50 initiatives.
The title of the blog, loosely translated from the Hokkien dialect, means “everything also SG50”.
With the tagline “Can don’t SG50 for the sake of SG50?”, the purpose of the website is pretty self-explanatory.
The blog states that though it supports the idea of celebrating our nation’s 50 years, it feels that some of the SG50 campaigns are just too much.
“But recently, there’s too much, really too much, events/brands/initiatives jumping onto the SG50 wagon. Some are interesting, some only make me scratch my head,”Read More »from Singapore blog questions 'over-usage' of SG50 branding