Microsoft's Don Mattrick (Credit: Getty Images)Sony was E3’s big winner in large part because of the company's decision to price the PlayStation 4 at $399, a full $100 cheaper than Microsoft’s upcoming Xbox One.
But the man in charge of Xbox maintains Microsoft is offering an incredible deal.
Don Mattrick, president of Microsoft's Interactive Entertainment Business, defended the Xbox One's price tag against the heavy criticism it has been receiving, telling Bloomberg TV the price is more than fair given all the system has to offer.
"It's a lower number than some of the analysts had forecasted," he said. "We're over-delivering value against other choices I think consumers can get. Any modern product these days, you look at it [and] $499 isn't a ridiculous price point. We're delivering thousands of dollars of value to people, so I think they're going to love it when they use it."
[Related: Images from E3 2013]
Arguing the value of a system Read More »from Microsoft boss defends Xbox One price