A pink fleet takes over Victoria Harbour

SPONSORED AND POSTED BY HONG KONG TOURISM BOARD

Breast cancer survivors hailing from Australia, Hong Kong, Singapore, Taiwan and the UK will compete in the International Breast Cancer Survivor Championship in the Hong Kong Dragon Boat Carnival (3 to 5 July). The traditional Chinese sport of dragon boat racing has now become a popular international sport and a proven treatment for women who have recovered from breast cancer.

The various pink dragon teams will gather in Hong Kong to celebrate life and promote the sport as a means to enhance physical and social well-being. The Hong Kong Tourism Board (HKTB) cordially invites TV stations, print media and online media to broadcast, publish, or report on this meaningful race, as well as the rest of the carnival.

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HONG KONG - JULY 05: Competitors paddle their boats during the Hong Kong Dragon Boat Carnival Race on July 5, 2015 in Hong Kong, Hong Kong. The Hong Kong Dragon Boat Carnival will be staged from 3 July 2015 (Friday) to 5 July 2015 (Sunday). The carnival featured two key programmes: the CCB (Asia) Hong Kong International Dragon Boat Races in Victoria Harbour and the San Miguel BeerFest at the UC Centenary Garden in East Tsim Sha Tsui. (Photo by Anthony Kwan/Getty Images for Hong Kong Images)


Background Information

The Hong Kong Dragon Boat Carnival will be staged from 3 July 2015 (Friday) to 5 July 2015 (Sunday). The carnival features two key programmes: the CCB (Asia) Hong Kong International Dragon Boat Races in Victoria Harbour and the San Miguel BeerFest at the UC Centenary Garden in East Tsim Sha Tsui. Expect three days of intense racing that will fill the harbour with heart-stopping action, right next to a beer festival, where athletes and spectators can mingle and dance to live music and enjoy glasses of refreshing beer.

Dragon boat teams formed by breast cancer survivors

The world’s first dragon boat team formed by breast cancer survivors (BCS), named “Abreast in a Boat”, appeared back in 1996, as part of a study conducted by the University of British Columbia on the impact of exercise on BCS. It was found that the sport, which provides strenuous upper body exercise in beautiful surroundings and a socially supportive environment, promotes both physical and emotional health, and is beneficial to women recovering from breast cancer.

For media enquiries, please contact:

Jennifer Loke

Senior Manager, Marketing

Tel: 65-6432-0101

E-mail: Jennifer.loke@hktb.com

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