New adidas apparel lowers your temperature and raises your game

SPONSORED AND POSTED BY Adidas

Kuala Lumpur, 2nd April 2014 – adidas recently launched their latest in active cooling technology, the adidas Climachill™ range. The range incorporates an innovative fabric using titanium and 3D aluminium cooling spheres. The technology provides an instant ‘chill’ effect and keeps athletes at their optimum body temperature in warm conditions enabling them to train harder, run longer, retain their focus and compete better.

adidas understands the importance of temperature management to make athletes better and for the first time used evaporation and conduction methods together. Revolutionary aluminium cooling spheres are strategically located to correspond with the warmest area of the body, cooling skin down upon contact. In addition to the aluminium dots, the groundbreaking SubZero flat yarn contains titanium and is woven throughout the inside of each Climachill™ jersey, delivering up to 36 % more cooling capacity*.

The range was rigorously tested in the state of the art adidas ‘Clima’ chamber, with temperatures as high as 50°C. By using a 35-degree ‘hot plate’ to simulate critical functions of the human skin, adidas were able to determine a pre-selection of functional fabrics to find the ultimate Climachill™ fabric.

David Beckham, Climachill™ ambassador commented on the new range: ‘Playing and training in extreme conditions can be very challenging both mentally and physically. In my time as a player I have played in cold conditions in the North of England and in very hot climate in the US – weather can really make a difference to an athlete’s performance. The technology used in the Climachill™ range will really help athletes concentrate on their game so they can perform at their best, even in the harshest of conditions.’

Heike Leibl, adidas SVP for Training added: ‘At adidas we are constantly striving to create innovations to make the athlete comfortable so they can focus on performance. The Aluminium Cooling Spheres used in the Climachill™ range provide an instant ‘chill’ effect to keep the athlete at their peak optimum temperature to perform at their best in any conditions.”

The new Climachill™ is now available in stores within various categories including; Men’s, Women’s and Kid’s Training, as well as Tennis and Outdoor wear. The key pieces in the Climachill™ product range are the Men’s Training t-shirt (RM140) and the Women’s Tennis top (RM130). The collection can be found at all adidas retailing stores and adidas Sport Performance concept stores in Pavilion KL, Suria KLCC, The Gardens, Empire Mall Subang and Paradigm Mall.

*compared to past adidas Climacool garment

  • Najib arrives in Japan for 3-day visit

    TOKYO: Prime Minister Datuk Seri Najib Razak has arrived here for a three-day visit. Najib, who is accompanied by wife Datin Seri Rosmah Mansor, Transport Minister Datuk Seri Liow Tiong Lai, Minister in the Prime Minister's Department Datuk Seri Idris Jala and Chief Secretary to the Government Tan Sri Ali Hamsa, landed at the Tokyo International (Haneda) Airport at 7.35am (Malaysian time). He will host dinner with Malaysian students and community tonight before embarking on a tight schedule tomorrow. Among the slew of activities tomorrow are an audience with the Japanese emperor and empress, courtesy calls by various Japanese corporate bigwigs, roundtable meeting to discuss Malaysia-Japan economic relations with 31 giant corporation leaders in Japan and bilateral talks with Japanese Prime Minister Shinzo Abe. Other than regional and international issues, Abe is expected to reaffirm Japan's keen interest in the Malaysia-Singapore high speed rail project. They are also expected to touch on key issues related to ASEAN, Asean Economic Community, Malaysia's role in the United Nations Security Council and the second phase of the Look East Policy. On Tuesday, Najib will deliver a keynote address at the World Islamic Economic Forum before taking a high speed train to Sendai. He will be given a briefing by the Japan Railway top management on the Shinkanzen network of high speed rail in Japan. In Sendai, Najib will meet Malaysian students at the Tohoku University before departing for Kuala Lumpur.

  • Najib to make a three-day visit to Japan

    TOKYO: Japan’s interest to participate in the high speed rail (HSR) project between Kuala Lumpur and Singapore, and the second phase of the Look East Policy is expected to be high on the agenda when Prime Minister Datuk Seri Najib Razak begins his three-day official visit to Japan Sunday. Malaysian Ambassador to Japan, Datuk Ahmad Izlan Idris said Najib will gain first hand experience of the Shinkansen high speed train when he takes a 96-minute jouney to Sendai which is located 325km from here on Tuesday. “I think this (Shinkansen) will be brought up by the Japanese Prime Minister during the bilateral talk on Monday. And they have planned a briefing for the Prime Minister as well,” he told Malaysian media covering the visit here today. Prior to embarking on the trip, Najib will be given a briefing by officials of the Japan Railway on Shinkansen and development around Tokyo station, as well a tour of the train cockpit. Early this month, Najib and his Singapore counterpart Lee Hsien Loong reaffirmed that both countries were fully committed to the success of the high speed rail (HSR) project linking the republic and Kuala Lumpur, that is expected to reduce the travel time to just 90 minutes compared to more than three hours by road now. The Shinkansen line spans 2,400 kilometres and runs across Japan. Besides Japan, other countries like China, South Korea, Spain, France and Germany are reportedly keen to participate in the project. Ahmad Izlan said that this would be Najib’s second official visit to the country where he will be accompanied by Datin Seri Rosmah Mansor and a delegation that includes Transport Minister Datuk Seri Liow Tiong Lai and Minister in the Prime Minister’s Department, Datuk Seri Idris Jala. According to him, among the agenda that are top on Malaysia’s side are the second phase of the Look East Policy, as well as looking for potential investment in biotech and green technology. “The second phase of LEP started three years ago and both sides are working on a guideline now. Since its implementation more than 30 years ago, more than 15,000 people have benefited from it and contributed to nation building,” he said. At the moment, there are about 5,500 Malaysians residing in Japan, including 2,250 students. During his visit, Najib, who is expected to arrive at 8am Sunday in Tokyo, would attend a cocktail reception with about 250 Malaysian students and community on Sunday. Ahmad Izlan said the official visit, at the invitation of Abe, was supposed to be held last December but was postponed due to the general election in Japan and the massive flood in Malaysia’s east coast states. During the visit here, Najib will have a tight schedule, with the highlight being an audience with Japan’s Emperor Akihito and Empress Michiko at the Imperial Palace on Monday. In the afternoon, Najib will attend a round table meeting with 34 captains of industries, before holding a bilateral meeting with his counterpart Shinzo Abe. Ahmad Izlan said both leaders are expected to discuss various issues and mutual cooperation to further strengthen bilateral ties between the two countries which established diplomatic ties in 1957. “Besides trade and economy issues, both leaders are expected to touch on the South China Sea, as well as Malaysia’s current chairmanship of ASEAN and how Japan can assist in achieving the Asean Economic Community (AEC). On Tuesday, Najib will deliver a keynote address at the World Islamic Economic Forum (WIEF) Roundtable before departing to Sendai to end his visit with a dialogue session with students at the Tohoku university. During the visit, Rosmah will also have a separate programme where she is expected to visit the Institute for Radiological Sciences in Chiba, and the Hiyoriyama Memorial Monument.– BERNAMA

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