New adidas apparel lowers your temperature and raises your game

SPONSORED AND POSTED BY Adidas

Kuala Lumpur, 2nd April 2014 – adidas recently launched their latest in active cooling technology, the adidas Climachill™ range. The range incorporates an innovative fabric using titanium and 3D aluminium cooling spheres. The technology provides an instant ‘chill’ effect and keeps athletes at their optimum body temperature in warm conditions enabling them to train harder, run longer, retain their focus and compete better.

adidas understands the importance of temperature management to make athletes better and for the first time used evaporation and conduction methods together. Revolutionary aluminium cooling spheres are strategically located to correspond with the warmest area of the body, cooling skin down upon contact. In addition to the aluminium dots, the groundbreaking SubZero flat yarn contains titanium and is woven throughout the inside of each Climachill™ jersey, delivering up to 36 % more cooling capacity*.

The range was rigorously tested in the state of the art adidas ‘Clima’ chamber, with temperatures as high as 50°C. By using a 35-degree ‘hot plate’ to simulate critical functions of the human skin, adidas were able to determine a pre-selection of functional fabrics to find the ultimate Climachill™ fabric.

David Beckham, Climachill™ ambassador commented on the new range: ‘Playing and training in extreme conditions can be very challenging both mentally and physically. In my time as a player I have played in cold conditions in the North of England and in very hot climate in the US – weather can really make a difference to an athlete’s performance. The technology used in the Climachill™ range will really help athletes concentrate on their game so they can perform at their best, even in the harshest of conditions.’

Heike Leibl, adidas SVP for Training added: ‘At adidas we are constantly striving to create innovations to make the athlete comfortable so they can focus on performance. The Aluminium Cooling Spheres used in the Climachill™ range provide an instant ‘chill’ effect to keep the athlete at their peak optimum temperature to perform at their best in any conditions.”

The new Climachill™ is now available in stores within various categories including; Men’s, Women’s and Kid’s Training, as well as Tennis and Outdoor wear. The key pieces in the Climachill™ product range are the Men’s Training t-shirt (RM140) and the Women’s Tennis top (RM130). The collection can be found at all adidas retailing stores and adidas Sport Performance concept stores in Pavilion KL, Suria KLCC, The Gardens, Empire Mall Subang and Paradigm Mall.

*compared to past adidas Climacool garment