Talking ‘globalization’ at the local level

VERA Files
Tinig Ng Botante

Video by Lucille Sodipe, VERA Files

Cebu City--One test of leadership is the ability to connect and communicate with people, even making local voters understand global issues.

Dr. Prospero "Popoy" de Vera, a public administration professor at the University of the Philippines Diliman, told the story of a presidential candidate in 1998.

The candidate, he said, wanted then to talk about globalization during forums. "Sabi ko (I said), you can talk until you are hoarse, and your voice goes out—nobody understands globalization at the local level," De Vera related.

Their strategy to help the candidate was to arrange a meeting with a small group of experts. In the marathon meetings, which were held every week, notes were taken in what De Vera said was "a conscious effort to simplify concepts into words understandable at the local level."

By the time the candidate appeared in a radio program, he was better equipped than one rival to talk about the issue, said De Vera. The candidate won.

(De Vera’s lecture is one of a series of discussions for VERA Files’ Vote 2013: In-Depth Reporting on the 2013 Elections held in Cebu from November 26-29, 2012. VERA Files is put out by senior journalists taking a deeper look at current issues. Vera is Latin for true.)