M’sian BBQ meat firm’s marketing campaign goes viral
In an effort to promote its brand and attract more young customers, Malaysian BBQ meat company Wing Heong has created an ingenious interactive YouTube video in conjunction with the upcoming Chinese New Year festive season in January 2012.
The animated clip, which rides on the fame of the legendary Wing Chun grandmaster Ip Man from China, has been making its rounds on social networking platforms Facebook and Twitter.
Based on the interactive Adobe Shockwave Flash object technology, viewers are required to execute various YouTube video interactions throughout the entire video, such as pausing, lowering down the volume and rewinding the video in order to proceed to the next storyline.
The video is in Cantonese but it comes with English and Chinese subtitles.
According to Malaysian blogger Joseph Ong, the company harnessed the same idea last year, but used a smaller social media approach. He believes that there is a marketing firm behind this whole social campaign.
24-year-old university student Jason Tan said he is impressed by the creative concept Wing Heong used for its "The Rice of Tok Man" interactive clip, and hoped to see more of such videos in the future.
"I am mesmerized by the engaging concept Wing Heong used for their interactive video, and I would love to play around with more of such clips next time," he said.
This isn't the first time companies are leveraging on interactive YouTube videos to increase user engagement by letting the viewer decide the course of the action, or just play around with the content.
Coca-Cola launched an interactive YouTube video in August this year for their Sprite Zero drink. The clip allows users to control skateboard tricks, and create their own rhythmic masterpieces on the fly, according to U.S technology blog Mashable.
