BMW PH to Hold ‘BMW Xpo 2017’ This Weekend in Bonifacio Global City

Patrick Everett Tadeo

Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, will be hosting the BMW Xpo 2017 from September 15 to 17 at the BMW Pavilion at the corner of 9th Avenue and 30th Street in Bonfiacio Global City (BGC) in Taguig City.

“BMW has consistently led unique and exciting customer experiences, pushing boundaries through daring and visionary creations that do not compromise the ultimate goal: Sheer Driving Pleasure. This event demonstrates our dedication to delivering premium mobility that allows us to be the pioneer of Joy,” said ACC President Maricar Parco. “There’s no better way to share our journey and vision than through the BMW Xpo 2017, with no less than our customers and industry partners.”

With the theme “Experience Sheer Driving Pleasure,” this year’s BMW Xpo will supposedly reflect the brand’s drive to create memorable journeys not only with its vehicles but through activities “that help develop a better understanding of the heart of the BMW brand–Joy.” ACC plans to achieve this through three exhibitions of the BMW brand’s commitment named ‘Visionary, Precious, and Thrilling‘ “to bring ‘Joy’ in every aspect of mobility.”

The Visionary exhibit highlights BMW’s pursuit of automotive excellence, passion for innovation, and vision for the future of the automobile and leading the display will be the all-new BMW 5 Series. Other featured vehicles will represent the brand’s concepts for the mobility of tomorrow along with an augmented reality experience with the Vision Next 100 Concept Car and BMW 5 Series through the BMW Vision Gate.

For the Precious exhibit, the BMW 7 Series will be on display along with the latest items from the BMW Lifestyle collection and modern apparel and accessories from Hugo Boss. Parents can even get their children started on the BMW brand at an early age as the Xpo will also have a Junior Drivers’ Course and Kiddie Dome with arts and crafts activities to make the event a family affair.

As for the Thrilling exhibit, guests will be introduced to the M high-performance brand as its stage will be shared by the first-ever M2, an M4 in Competition Package, and a number of vehicles in M Sport trim. Besides the four-wheeled vehicles, motorcycles from BMW Motorrad will also be present from the growing Heritage Line, which includes the R nineT, and the Adventure and Sport Lines.

Of course, the latest BMW vehicles are available for test drives while aspiring BMW owners can choose from a number of certified pre-owned vehicles or the BMW Premium Selection at special prices. Limited offers on all brand-new BMW vehicles along with a chance to win exclusive raffle prizes will also be made available during the three-day event.

“With all of these thrilling activities and world-class display of premium automobiles, the BMW Xpo 2017 represents our strengthened commitment to delivering Sheer Driving Pleasure today and the years to come,” concluded Parco.

The BMW Xpo 2017 will be from September 15 to 17, with the doors opening at 9 a.m.

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