Bob Marley Estate launches cannabis brand

A Bob Marley cannabis brand is launching on what would have been the reggae singer's 71st birthday.

The Marley Estate is teaming up with Privateer Holdings to create "Marley Natural," Billboard reports.

The Marley Natural line comprises four strains of flowers and oils in green, gold, red and black -- the colors of the Ethiopian flag, in a nod to the musician's birthplace.

"If my father was here physically, he would be up front advocating for this plant, so we are very proud to put our Marley Natural brand out there," the music star's son Stephen Marley told the publication.

The line will be unveiled at a private launch party on February 6.