Bono's eco-brand Edun names new creative director

Danielle Sherman has been announced as the new creative director at Edun, replacing Irish designer Sharon Wauchob. 

Edun has appointed thirty-year-old Danielle Sherman, formerly creative director of the T by Alexander Wang menswear and womenswear lines, as its new head designer. 

The brand, which since 2009 has been co-owned by French luxury giant LVMH, was founded in 2005 by U2 frontman Bono and his wife Ali Hewson.  

"Coming from her success with two well-respected brands, Danielle brings her experience and strong design sensibility to Edun," Ali Hewson told WWD. "Bono and I are impressed by her creativity and believe her unique approach and vision will help grow the brand," she added. 

Irish-born, Central Saint Martins-trained designer Sharon Wauchob is leaving the Edun job to focus on her own Paris-based line. She joined Edun in 2009, initially in a consultancy role, just after the LVMH deal. Her replacement, Danielle Sherman, will be working full-time at the brand's New York City headquarters. Prior to working with Alexander Wang, she founded the award-winning fashion line The Row with Mary-Kate and Ashley Olsen. 

Edun was created as the first ever 'Africa-first' luxury fashion brand, to foster positive trade, sustainable development and foreign investment on the continent. In 2007, the company created the Conservation Cotton Initiative -- designed to promote "conservation-friendly cotton around high biodiversity areas in Uganda, Zambia, and Madagascar." According to Hewson, this year the brand intends to produce 40% of its collections directly in Africa. 

Earlier this year the label announced a new collaboration with Italian denim label Diesel and created the Studio Africa project to aid young creative talent on the continent. 


jt/kc

  • How a mom stole a car in under 60 seconds 11 hours ago
    How a mom stole a car in under 60 seconds

    “I didn't steal your car but I think my mom may have. It's a long story. I'll explain, but your car is safe and sound," read the flier posted in Red Hook, Brooklyn. It’s a strange tale that began when Cheyrl Thorpe was asked by her daughter Nekisia Davis to dog sit her Pomeranian at her apartment, according to New York Magazine.

  • All-new 2015 Subaru Outback reestablishes higher ground 13 hours ago
    All-new 2015 Subaru Outback reestablishes higher ground

    Much of Subaru’s modern day success in America can be attributed to one car: the Outback. Born in 1994 as a response to the growing popularity of SUVs, the Outback established a winning formula of combining a high-riding suspension, butch body cladding and big round fog lights to its comfortable, no-nonsense Legacy wagon. It is the kind of unique product that only a quirky company like Subaru could build, and was one that kept Subaru from slipping into ubiquity even as traditional SUVs and crossovers have taken over the world.

  • Custom faux-tique electric tram aims to replace New York's horses over the neigh-sayers 14 hours ago
    Custom faux-tique electric tram aims to replace New York's horses over the neigh-sayers

    For the record, it's the year 2014. I mention that in case someone reading this story about a push to replace horses with motorized carriages thinks they've stumbled onto some archival piece by accident. It's been more than 100 years since the first vehicles began to trundle around Manhattan, but the last remaining vestiges of horse-powered transport in the city could be nigh — if the backers of a massive electric wagon get their way.

  • Singaporeans slam NEA's $120 licence requirement for tissue sellers
    Singaporeans slam NEA's $120 licence requirement for tissue sellers

    Singaporeans on social media reacted angrily to news that tissue sellers at hawker centres and street corners are being required to pay for an annual licence.

  • Heartbreaking texts from students on sinking S. Korea ferry
    Heartbreaking texts from students on sinking S. Korea ferry

    Heart-wrenching messages of fear, love and despair, sent by high school students from a sinking South Korean ferry, added extra emotional weight Thursday to a tragedy that has stunned the nation. Nearly 300 people -- most of them students on a high school trip to a holiday island -- are still missing after the ferry capsized and sank on Wednesday morning. Mom, I love you," student Shin Young-Jin said in a text to his mother that was widely circulated in the South Korean media.

  • ‘Huge’ Hindu, Buddhist statues against Islam, ex-judge says
    ‘Huge’ Hindu, Buddhist statues against Islam, ex-judge says

    KUALA LUMPUR, April 16 — The “huge” statues at a Hindu temple in Batu Caves and Buddhist temple in Penang are an affront to Islam as the religion forbids idolatry, a retired Court of Appeals judge...