Boo-boo in M1 fibre broadband ad

M1's print ad stating Starhub's Customer Care Hotline. (Screenshot of M1 ad)

For more information on M1’s fibre broadband networking solution call… StarHub?

In a print ad on Thursday at the start of The Straits Times' Home section, M1 touted its 100Mbps fibre broadband service.

It also told readers to visit or call 1633 for more information on its one-stop home networking solution for the fibre connection.

But 1633 is actually the customer care hotline of its rival StarHub.

To be fair, the number is very close to M1 Shop’s hotline 1623.

The error came to the attention of some netizens on Thursday after a user on posted a screenshot of the ad and asked, “WILL M1 fired (sic) the staff who did this ??”

Yahoo! Singapore has contacted M1's spokesperson but has not received comment yet.