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Boo-boo in M1 fibre broadband ad

For more information on M1’s fibre broadband networking solution call… StarHub?

In a print ad on Thursday at the start of The Straits Times' Home section, M1 touted its 100Mbps fibre broadband service.

It also told readers to visit m1.com.sg/msquad or call 1633 for more information on its one-stop home networking solution for the fibre connection.


But 1633 is actually the customer care hotline of its rival StarHub.

To be fair, the number is very close to M1 Shop’s hotline 1623.

The error came to the attention of some netizens on Thursday after a user on Hardwarezone.com.sg posted a screenshot of the ad and asked, “WILL M1 fired (sic) the staff who did this ??”

Yahoo! Singapore has contacted M1's spokesperson but has not received comment yet.

M1 Shop's hotline is 1623 while Starhub's Customer Care hotline is 1633, both very similar. (Screen shot from M1's …















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