Boohoo Expands Partnership With Rokt

A year ago, Boohoo, the online fashion apparel retailer, teamed up with Rokt, the e-commerce tech company, “to drive value by unlocking relevant, non-endemic offers” for Boohoo’s global shoppers across browsers and app transactions as well as across the retailer’s brands, which include Boohoo, Nasty Gal, BoohooMan and PrettyLittleThing.

Now, the retailer is expanding that partnership “to both sides of Rokt’s marketplace, Rokt Ecommerce and Rokt Ads, to power relevant offers in the confirmation page and acquire new customers at scale,” the companies said in a statement, adding that the retailer is looking to drive transactions and revenue across markets in North America, Europe, and Australia and New Zealand.

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“Rokt’s advanced AI powers placements on Boohoo’s transaction flow and leverages first-party data to create relevant experiences tailored to each individual customer,” Rokt said in a statement. “As a result, Rokt effectively drives higher levels of customer engagement and fosters stronger brand loyalty, all while maximizing the overall value of every transaction.”

Rokt said the Boohoo brands will also leverage Rokt Ads “to acquire new customers at scale by accessing Rokt’s exclusive inventory within premium brands such as Ticketmaster, Uber, AMC Theatres and more.”

Edith Batchelor, senior digital marketing manager at Boohoo, said the retailer’s partnership with Rokt “helps us achieve many of our customer experience and revenue growth goals. Our teams across tech, UX, marketing, e-commerce and finance have been working as a unified team, helping the partnership progress seamlessly.”

Batchelor also said the partnership “has helped us with experimentations that have proved to improve our customer experience across all our platforms. We are looking forward to exploring new placements, such as the payments page, with Rokt in the future.”

Craig Galvin, chief revenue officer at Rokt, praised the partnership where Boohoo can “leverage our full suite of products powered by advanced AI, which Rokt has developed over the last decade. We’ve seen incredibly strong outcomes so far and look forward to more growth ahead.”

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