School bullying, racism, hatred... Boy Meets Girl rhymes fashion with activism via its #StopHate campaign aiming to promote diversity, altruism, and solidarity among the youngest. Designer Stacy Igel, founder of the fashion brand, teamed up with child psychiatrist Zabina Bhasin, founder of In KidZ, to create a box full of materials carrying their message against violence and hate.
Back-to-school time has already started in some countries around the world, bringing new questions about how to deal with the various forms of inter-peer violence the youngest can face. Ready-to-wear brand Boy Meets Girl tackles the problem head-on by proposing an activity box created in collaboration with In Kidz, which promotes unity through culture. The message is simple but strong: #StopHate.
With this box, the brand seeks not only to engage against harassment and hatred, but also to educate the youngest about different cultures. It includes a unisex T-shirt with the words "Stop Bullying End Hate Be Nice That's It Bye," traditional Bond Band bracelets symbolizing love and protection, a puzzle, stickers, and other materials to spread the message.
On its official website, the Boy Meets Girl brand says it has partnered with seven activists "who are making a difference and creating change" for the campaign that will accompany the collection. The first shots presented by the ready-to-wear label feature Luis Hernandez, Brooke Baker, and Alliyah Logan, activists notably committed to inclusion and equity.
The box is already available online for 89 dollars (about 76 euros) on the Boy Meets Girl e-shop.