BRIEF-Baidu Reports Q2 Earnings per ADS RMB 18 ($2.74)
July 31 (Reuters) - Baidu Inc:
* BAIDU ANNOUNCES SECOND QUARTER 2018 RESULTS
* Q2 REVENUE ROSE 32 PERCENT TO RMB 26 BILLION
* QTRLY DILUTED EARNINGS ATTRIBUTABLE TO BAIDU PER ADS WAS RMB 18 ($2.74)
* QTRLY NON-GAAP DILUTED EARNINGS PER ADS WAS RMB 21 ($3.18)
* FOR Q3 OF 2018, BAIDU EXPECTS REVENUES TO BE BETWEEN RMB 27.37 BILLION AND RMB 28.77 BILLION
* QTRLY ONLINE MARKETING REVENUES WERE RMB 21.1 BILLION ($3.18 BILLION), REPRESENTING A 25% INCREASE YEAR OVER YEAR
* QTRLY TRAFFIC ACQUISITION COST WAS RMB 2.7 BILLION ($408 MILLION), REPRESENTING A 9% INCREASE YEAR OVER YEAR
* BAIDU - EXCLUDING IMPACT FROM ANNOUNCED DIVESTURES, INCLUDING GLOBAL DU & DU XIAOMAN, BAIDU EXPECTS Q3 REVENUES TO BE BETWEEN RMB 26.56 BILLION AND RMB 27.92 BILLION
* Q3 REVENUE VIEW CNY 27.92 BILLION -- THOMSON REUTERS I/B/E/S
* Q2 REVENUE VIEW CNY 25.56 BILLION -- THOMSON REUTERS I/B/E/S
* "CONTINUE TO INCREASE OUR INVESTMENTS IN AI-POWERED BUSINESSES WITH STRONG SYNERGIES AND DIVEST FROM NON-CORE BUSINESSES" Source text for Eikon: Further company coverage:
