Brioni teams up with Lalique Group for its forthcoming perfumes

Hot on the heels of news that Brad Pitt would be its new ambassador, Brioni has signed a licensing agreement with Lalique Group for the creation and distribution of perfumes

Lalique Group has signed a global licensing agreement with Italian luxury menswear brand, Brioni, for the creation and distribution of its forthcoming perfumes, reports Women's Wear Daily (WWD). The agreement is to last until 2024.

Will 2020 be a year that is crowned with every success for Brioni? It is certainly shaping up to be, what with all the events that are planned to go ahead over the next 12 months, not least of which is the launch of the first fragrance from the brand's new partnership with Lalique Group. 

As it stands, no information has been disclosed as to the name of this first perfume, or on the ingredients used in its composition. However, we do know that it will go on sale in the last quarter of 2020, just in time for Brioni's 75th anniversary.

Brioni will be in the news a lot next year. Not only has the fashion house recruited Brad Pitt as its new global ambassador with a first campaign due to be released in the coming weeks, but it is also organizing a special showing of its 2020 fall-winter collection at the Pitti Uomo in Florence on January 7.