Advertisement

Brit + Co to create holiday-themed Snapchat channel

Brit + Co to create holiday-themed Snapchat channel

Lifestyle website Brit + Co is the latest channel to take on Snapchat's Discover, reports Fortune.

Brit + Co announced on Friday that it will come out with a holiday-themed content channel for the popular messaging app, featuring gift ideas, DIY projects, videos, recipes and decorating tips.

"Our partnership with Snapchat gives Brit + Co an opportunity to broaden our reach and audience in a social and engaging way," said Brit + Co CEO, Brit Morin.

The company appeals to women in their 20s and 30s -- similar to the demographic of Snapchat users. The holiday channel will run from November 27 to December 3, and again from December 18 to December 24.