Bud Light to open Super Bowl hotel for football enthusiasts

With only two months to go, Super Bowl fever is heating up and beer brand Bud Light has announced that it will be opening a hotel for the big game in New Orleans for football fans.

Bud Light, official beer sponsor of the NFL, announced this week that it was turning a 200-room hotel in downtown New Orleans into a hotspot for football fans. The Bud Light decoration will include lighting, furniture as well as items such as hand towels, pillows and shampoos.

The transformation will be ready Thursday, January 31 and will last until February 3, the date of Super Bowl XLVII.

Fans wanting to get involved in the action can enter a competition to win a trip for four to stay at the Bud Light hotel and attend Super Bowl XLVII. Other contests are being organized on the sponsor's website at http://www.budlighthotel.com/hotel/.

All the events at the hotel require an invitation. Tickets can be won through promotions that will be held in New Orleans throughout January.

It is not the first time the company has created a Bud Light venue for a Super Bowl event. In 2012, the brand transformed the Hampton Inn in Indianapolis for a week, and, in 2011, the Aloft Dallas was turned into a Bud Light Hotel for Super Bowl XLV, hosting a Texas-sized tent which transformed the hotel's parking lot into a concert and party venue.

  • COMMENT: Xenophobia rears its ugly head in Singapore once more 13 hours ago
    COMMENT: Xenophobia rears its ugly head in Singapore once more

    Kirsten Han is a Singaporean blogger, journalist and filmmaker. She is also involved in the We Believe in Second Chances campaign for the abolishment of the death penalty. A social media junkie, she tweets at @kixes. The views expressed are … Continue reading →

  • Driving a $900,000 Porsche 918 Spyder to the future 16 hours ago
    Driving a $900,000 Porsche 918 Spyder to the future

    It’s more than just its inherent speed, or the whooshing noise that fills the cabin like a school choir jamming with James Hetfield. It’s what it represents in an industry full of skeptics. It’s a portal into the future – a time capsule left by some mad scientist born decades too soon. It’s something that shouldn’t exist. And yet it does.

  • 919 reasons to love: Flickr photo of the day 17 hours ago
    919 reasons to love: Flickr photo of the day

    We've brought you the drive video of the $900,000 Porsche 918 Spyder -- an 887-hp hybrid supercar with two electric motors working in harmony with a big 4.6-liter V-8. But how about this? Porsche's hybrid Le Mans racer -- the 919 Hybrid, sent to us by Kevin Leech. Get on board with electrification, folks. Because it's taking over the world.