Former Senator Ma. Anna Consuelo “Jamby” Madrigal is singing a different tune about celebrity endorsements…again.
This, as Madrigal now desires popular TV host and actress Kris Aquino to endorse and campaign for her.
"Si Kris Aquino ay napakalaking asset niya at napakabait na tao at sobrang popular. I will be very happy if she campaigns for me,” Madrigal admits.
“Mas maganda sana na mag-offer siya kasi ayaw naman nating pilitin ang isang tao kung gusto nila mangampanya sa amin," she adds.
Madrigal issued the statement after reports that the sister of President Benigno “Noynoy” Aquino III will be joining several senatorial candidates running under Team PNoy.
While running against then Senator Aquino in the 2010 presidential race, Madrigal said hiring celebrities to boost the candidacy of politicians to public office “insults” Filipino intelligence.
This offended actress Judy Anne Santos, who helped Madrigal secure Senate seat with her celebrity endorsement in 2004.
Not performing well early on in her presidential bid three years ago, Madrigal expressed regret for joining the bandwagon when she first attempted to be a senator in 2004.
Madrigal joined Team PNoy senatorial candidates who failed to contain their excitement about the plan of having Kris join them on campaign stage in the last stretch of the campaign for May 13 polls.
Aurora Rep. Juan Edgardo “Sonny” Angara admits the presidential sister’s endorsement will work for the advantage of the entire group especially for the bets who are still lagging behind surveys.
"I think that is a big asset, especially in the provinces, napakalaki ng drawing power ni Ms. Kris Aquino," Angara explains.
Aside from Angara, Kris already endorsed the local candidates running under Team PNoy’s rival, United Nationalist Alliance (UNA), in the local elections in Makati City.
The son of Senator Edgarda Angara sees nothing wrong if his endorser is also endorsing candidates from another coalition or political party.
"She (Kris) has the right to choose. She is not a politician, not a member of LP, not a member of the coalition. She has the right to choose who to campaign for," Angara clarifies.
Re-electionist Senator Aquilino “Koko” Pimentel III emphasized that Kris has always been endorsing Team PNoy candidates before she campaigned for other bets outside the administration slate.
"Indirectly kasi puro yellow naman i-endorse niya. She is also endorsing the entire Team PNoy but of course it’s a matter of scheduling. We should understand the demand of the team," Pimentel stressed.
Aside from Angara, Kris has been actively endorsing Poe, her cousin Paolo Benigno “Bam” Aquino IV, her close friend re-electionist Senator Francis “Chiz” Escudero, former Akbayan party-list Rep. Risa Hontiveros and re-electionist Sen. Alan Peter Cayetano since Wednesday.
As of press time yesterday, Kris Aquino was scheduled to join Escudero and Poe in their separate campaign sorties in General Santos and Davao Cities and another one in Tacloban City on Thursday.
Related slideshow: Eksenang Eleksyon