CapitaLand introduces eCapitaVoucher on CapitaStar app

Samantha Chiew

SINGAPORE (Feb 11): CapitaLand is taking its shopping voucher, CapitaVoucher, digital.

The eVouchers that are accepted in over 2,000 stores across 16 participating malls can now be purchased, stored and redeemed via the CapitaStar app.

This is Singapore’s first electronic shopping voucher of its kind to incorporate gifting and bulk purchase features, which aims to further increase CapitaVoucher’s popularity with shoppers, corporate partners and retailers.

Shoppers will be able to buy or gift eCapitaVouchers 24 hours daily and receive timely reminders about voucher expiry dates. Through the app, CapitaStar members can also exchange their STAR$ for eCapitaVoucher and merchant deals for quick and easy redemptions at various cahier points using CapitaStar app.

The eCapitaVouchers can be redeemed at in-store terminals, no longer needing to submit physical vouchers. Thus, reducing paperwork and increasing productivity for retailers.

CapitaStar’s partners include SP Group, which rewards its utilities customers with STAR$ when they opt out of hardcopy bills; and Grab, whose members can convert GrabRewards points into STAR$. CapitaStar has also been adopted as the loyalty programme by The Punggol Settlement, a cluster of food and beverage establishments in the North East of Singapore.

Moreover, by 3Q 2019, DBS PayLah! customers will be able to link their accounts with CapitaStar to earn instant STAR$ when they transact using DBS PayLah!.

Physical CapitaVouchers will be available for purchase at participating malls.

Jason Leow, president (Asia & Retail) for CapitaLand Group says, “Digitalising CapitaVoucher will further enhance CapitaStar’s functionality and make it an even more powerful tool to drive retail sales at CapitaLand malls. By digitally transforming our business processes and interactions with our shoppers, we strive to enrich the phygital experience at our properties. All the while empowering our retailers to succeed in an omnichannel world where digital touchpoints with shoppers are growing in importance.”

Image caption: Mr Lee Chee Koon, President & Group CEO, CapitaLand Group (second from left), Mr Jason Leow, President (Asia & Retail), CapitaLand Group (far right) and Mr Chris Chong, Deputy Managing Director (Singapore), CapitaLand Retail (second from right) demonstrating the ease of using eCapitaVoucher to Mr Jensen Macdougall, Venue Manager of Holey Moley (far left). Holey Moley is among the over 2,000 retailers who accept eCapitaVoucher, the digital version of Singapore’s most popular shopping mall voucher. eCapitaVoucher was officially launched at this evening’s CapitaLand Spring Festival Celebrations 2019 at Holey Moley mini golf course and bar in Clarke Quay, Singapore.