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Carine Roitfeld names new international fashion publication, will launch this September

After having her handwritten initials adorning the monthly editor’s letter for the decade that she helmed French Vogue, Carine Roitfeld has revealed the eagerly anticipated name of her upcoming style publication will be CR Fashion Book.

The first issue of the biannual magazine, set to retail at $9.95, will be launched this September, with half of the distribution to be in Europe and the rest across Asia and the US.

Although CR will be an English-language publication, Roitfeld explained that certain articles should be published in the native language of the author, with translations at the back.

The publication will have unconventional sections including “Muses” and “Icons,” while the focus is on longer-format articles. Meanwhile, fashionistas will be able to read shorter content on fashion, art and culture by subscribing to crfashionbook.com.

While Roitfeld is well known for the often provocative and boundary-pushing imagery seen in French Vogue during her time at the helm, the editor told WWD April 9 that she will “find new ways to be irreverent” when styling shoots for CR.

“Not necessarily safer, but different,” she added.

Since departing from French Vogue in January last year, Roitfeld has kept busy working on projects including a book with Karl Lagerfeld on Chanel’s iconic little black jacket, penning a tome on her career called Carine Roitfeld: Irreverent, as well as styling gigs for the likes of department store Barneys New York and guest-editing publications including VMan.