Carly Rae Jepsen is attracted to things that "smell feminine".
The singer was announced as the face of Burt’s Bee’s new brand Güd last week.
For her first campaign Carly will front the Red Ruby Groovy line of fruity scented shampoo, conditioner, lotion and body wash.
The star was drawn to the sweet smelling products that contain grapefruit, blackcurrant and mandarin top notes.
“I’ve always been attracted to things that smell feminine,” Carly told WWD. “I don’t mind if my boyfriend wants to get a little closer than usual, and I like things that are energising. This is a combination of both. I feel very womanly, and it makes me sort of ready to take on more.”
Güd shot the Red Ruby Groovy print campaign earlier this month. In one of the two images of Carly the Call Me Maybe singer is seen in a red shower wearing a tutu and red bikini top. Carly enjoyed the shoot because it allowed her to be "ridiculous" as well as indulging her love for wearing tutus.
“It sounds strange, but in actuality it felt really fun,” Carly gushed. “For a second, I forgot the camera was there. I was like, ‘This is ridiculous, but I love it.’ It felt like me. It didn’t feel like something outside my comfort zone. I’m a girl who, even at age 90, will love tutus.”
© Cover Media