TAIPEI/HONG KONG, April 20 (Reuters) - Chinese tech
conglomerate LeEco is in talks to sell a prized property asset
in the heart of Beijing it acquired in a $420 million deal last
year, the latest effort by the electric car-to-smartphone
behemoth to raise funds amid a severe cash crunch.
The company plans to sell either all or a majority of its
Shimao Gongsan retail property in a popular area on the east
side of Beijing by divesting from two firms it owns, two people
with direct knowledge of the matter said. LeEco has been in
talks with potential investors for some months now, the first
Reuters could not immediately ascertain the identity of the
potential investors or the likely deal price, but one of the
people said the discussions are in an advanced stage and the
price likely will be higher than what LeEco paid for it.
LeEco, centred around a Netflix-like video platform operated
by its listed unit, has been one of China's boldest tech firms,
ambitiously pushing into the U.S. market and looking to take on
Elon Musk's Tesla Motors in high-end electric vehicles.
The firm's wide spread, however, led its billionaire founder
and Chief Executive Jia Yueting to admit in November that it was
facing "big company disease" and battling a cash crunch after
expanding too fast.
The firm is now reining in its spending, looking to sell
property in the United States and scrapping this month a $2
billion deal to acquire U.S. TV maker Vizio.
The two people said LeEco hoped to sell the 50,000 square
metre Beijing property in the Sanlitun district by divesting
from two firms it owns - Beijing Fortune Times Property Co Ltd
and Beijing Baiding New Century Business Management Co Ltd.
LeEco bought the firms, which control the property, for a
combined 2.92 billion yuan ($424.15 million) in May last year
from Shimao Property Holdings Ltd.
The planned sale would free up funds to allow LeEco to
revert focus to its core businesses, particularly its
smartphones, TV, LeSports unit, and auto segments, the two
LeEco declined to comment when contacted by Reuters.
BACK TO THE CORE
CEO Jia has pledged to pay more attention to the listed
business, Leshi Internet Technology & Information,
which operates entertainment platform LeTV, and would look to
integrate other parts of the business into that unit.
The second person said the plans to sell the Beijing
property were "part of rationalizing the core businesses".
Both sources asked not to be named as they were not authorized
to speak publicly on the matter.
LeEco has investments from sports rights to taxi hailing
platform Yidao Yongche as well as business units focused on
smartphones, online entertainment to household appliances.
Earlier this week Yidao's founder Zhou Hang said he had left
his managerial role of the ride-hailing unit and alleged LeEco,
which owns a 70 percent stake in Yidao, had "misappropriated"
1.3 billion yuan ($188.84 million) of Yidao's funds to cover its
debts. LeEco later denied the allegation in a statement.
In February LeEco's sports unit also lost the television
rights to the Asian Football Confederation matches, after
reports that it had fallen behind on payments. The firm said
then it had "let down" its users.
The second person said the firm would still look to expand
internationally, but would do so with "more discipline".
LeEco has also cut staff in China, the United States and
India. Local media said it was scaling back plans in Russia.
Trading in shares of the listed unit, which posted a 3
percent drop in 2016 net profit on Wednesday, is currently
($1 = 6.8843 Chinese yuan renminbi)
(Reporting by Jess Macy Yu in TAIPEI and Julie Zhu in HONG
KONG; Editing by Adam Jourdan and Muralikumar Anantharaman)