China's LeEco plans sale of $420 mln Beijing real estate - sources

Jess Macy Yu and Julie Zhu

TAIPEI/HONG KONG, April 20 (Reuters) - Chinese tech

conglomerate LeEco is in talks to sell a prized property asset

in the heart of Beijing it acquired in a $420 million deal last

year, the latest effort by the electric car-to-smartphone

behemoth to raise funds amid a severe cash crunch.

The company plans to sell either all or a majority of its

Shimao Gongsan retail property in a popular area on the east

side of Beijing by divesting from two firms it owns, two people

with direct knowledge of the matter said. LeEco has been in

talks with potential investors for some months now, the first

person said.

Reuters could not immediately ascertain the identity of the

potential investors or the likely deal price, but one of the

people said the discussions are in an advanced stage and the

price likely will be higher than what LeEco paid for it.

LeEco, centred around a Netflix-like video platform operated

by its listed unit, has been one of China's boldest tech firms,

ambitiously pushing into the U.S. market and looking to take on

Elon Musk's Tesla Motors in high-end electric vehicles.

The firm's wide spread, however, led its billionaire founder

and Chief Executive Jia Yueting to admit in November that it was

facing "big company disease" and battling a cash crunch after

expanding too fast.

The firm is now reining in its spending, looking to sell

property in the United States and scrapping this month a $2

billion deal to acquire U.S. TV maker Vizio.

The two people said LeEco hoped to sell the 50,000 square

metre Beijing property in the Sanlitun district by divesting

from two firms it owns - Beijing Fortune Times Property Co Ltd

and Beijing Baiding New Century Business Management Co Ltd.

LeEco bought the firms, which control the property, for a

combined 2.92 billion yuan ($424.15 million) in May last year

from Shimao Property Holdings Ltd.

The planned sale would free up funds to allow LeEco to

revert focus to its core businesses, particularly its

smartphones, TV, LeSports unit, and auto segments, the two

people said.

LeEco declined to comment when contacted by Reuters.

BACK TO THE CORE

CEO Jia has pledged to pay more attention to the listed

business, Leshi Internet Technology & Information,

which operates entertainment platform LeTV, and would look to

integrate other parts of the business into that unit.

The second person said the plans to sell the Beijing

property were "part of rationalizing the core businesses".

Both sources asked not to be named as they were not authorized

to speak publicly on the matter.

LeEco has investments from sports rights to taxi hailing

platform Yidao Yongche as well as business units focused on

smartphones, online entertainment to household appliances.

Earlier this week Yidao's founder Zhou Hang said he had left

his managerial role of the ride-hailing unit and alleged LeEco,

which owns a 70 percent stake in Yidao, had "misappropriated"

1.3 billion yuan ($188.84 million) of Yidao's funds to cover its

debts. LeEco later denied the allegation in a statement.

In February LeEco's sports unit also lost the television

rights to the Asian Football Confederation matches, after

reports that it had fallen behind on payments. The firm said

then it had "let down" its users.

The second person said the firm would still look to expand

internationally, but would do so with "more discipline".

LeEco has also cut staff in China, the United States and

India. Local media said it was scaling back plans in Russia.

Trading in shares of the listed unit, which posted a 3

percent drop in 2016 net profit on Wednesday, is currently

halted.

($1 = 6.8843 Chinese yuan renminbi)

(Reporting by Jess Macy Yu in TAIPEI and Julie Zhu in HONG

KONG; Editing by Adam Jourdan and Muralikumar Anantharaman)