Chinese carmakers sidestep chip shortage troubles to grow sales, market share at the expense of global rivals

·3-min read

Chinese carmakers sold more vehicles and grabbed more market share from their rivals at home in the first half this year by adopting a flexible supply chain management to sidestep an acute chip shortage plaguing the industry.

Local proprietary vehicle brands increased their market share to 43.1 per cent in July from 36.5 per cent in January, according to Fitch Ratings in a report published on Tuesday. That translated into total deliveries of more than 6 million units in the first half of this year.

A global shortage of semiconductors used in cars since late 2020 has been affecting all major assemblers as factories attempted to catch up with demand as more economies reopened earlier this year while the pandemic eased. China spent US$38 billion in June to import 51.9 billion semiconductor devices, the third-biggest volume after March and April, official data showed.

Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.

“China’s domestic companies turned out to be more flexible in dealing with the chip shortage crisis,” said Peter Chen, an engineer with car components company ZF TRW in Shanghai. “They planned ahead to secure more supplies of chips when the Chinese car market recovered from the Covid-19 outbreak in the middle of last year.”

Traditional and electric-car makers consume high volumes of microcontrollers for engine control and in electronic systems. Chips are now a key component in building a vehicle as the pace of electrification and digitalisation accelerates.

Still, the world’s biggest passenger car market suffered a setback in July as a resurgence in coronavirus cases in several mainland provinces and abroad further disrupted chip supply. Deliveries fell 6.2 per cent to 1.5 million units from a year earlier, or 4.9 per cent from a month earlier, according to the China Passenger Car Association.

Carmakers in China are facing more disruptions, with Audi reportedly halting lines

Fitch however said Chinese carmakers had drawn on alternative supplies and reduced chip usage to help sustain buoyant sales while improving their profit margins. SAIC, Great Wall and Changan Auto delivered 640,000 units or 20 per cent more than a year ago, data from the association showed.

Two officials with domestic carmakers said companies allocated semiconductors to their bestselling models and reduced their usage in basic models to ensure that their sales would not be significantly affected.

Fitch said product mix upgrades by the indigenous brands, cost control and lower rebates to dealers also helped fatten their profit margins and propel their earnings growth during the first half.

Sino-foreign joint venture carmakers, however, saw their production fall while profitability weakened. For example, SAIC-Volkswagen reported a 7.8 per cent drop in sales to 532,400 units from a year earlier in the first half.

Many of the joint venture brands’ net profit margin had narrowed to less than 5 per cent in the first half, Fitch added. Global carmakers such as General Motors and Ford have also rationalised production worldwide owing to a shortage of semiconductors.

GM said last week it was idling its two main plants producing pickups in Indiana in the Midwest, and in Silao, Mexico. It reduced production by about 325,000 vehicles in North America in the first half because of chip shortage. Ford said in April it expected production to plunge by 1.1 million units in 2021 due to the chip-supply squeeze.

Beijing published a policy guideline about automotive chip production on September 3, pledging to simplify and shorten the process for modification of chip-related parameters, a move to ease carmakers’ production bottleneck.

More from South China Morning Post:

This article Chinese carmakers sidestep chip shortage troubles to grow sales, market share at the expense of global rivals first appeared on South China Morning Post

For the latest news from the South China Morning Post download our mobile app. Copyright 2021.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting