Chinese financier Ding Peng said he wants his son to watch porn, sleep around and be a 'scumbag.'
He said in a WeChat group that he didn't want his son to live a 'hard life' as he did.
His comments have sparked social media fury about his parenting style and attitude towards women.
Well-known Shanghai-based investor Ding Peng sparked a social media backlash after saying he plans to teach his teenage son to watch porn and sleep with many women so that he can be a "scumbag."
He told other members in a group chat on the Chinese messaging app WeChat that he did not want his son to "live a hard life" as he did, reported the South China Morning Post.
Ding is chairman of the China Quantitative Investment Society, which has 8,000 members in the financial industry and organizes talks and conducts research related to investing.
Ding rose to fame in the early 2000s when he wrote a popular book about quantitative investment, "Quantitative Investment — Strategies and Techniques," according to SCMP.
SCMP described Ding as one of "China's elite financiers" who is a shareholder in two Chinese companies and senior manager of another.
Ding's comments have since gone viral after being leaked by a chat group member, per SCMP.
In screenshots shared on Weibo, China's Twitter-like platform, Ding wrote, "I plan to get him to watch porn next year. I will teach him personally. He can start sleeping with girls in high school, and when he gets to college, he can give me a few babies."
Ding also said that he had transferred his son tens of thousands of yuan (at least $3,000) to treat girls to meals. "He already has two girlfriends; he's better than me," he wrote.
According to the leaked information, Ding's son is in Form Two, the equivalent of the eighth grade, and is believed to be 14 or 15 years old.
"I've lived a hard life. I just kept studying when I was young. I was still doing that when I was 30. I don't want him to follow my lead. I want him to be a scumbag," wrote Ding.
On Chinese social media, the backlash to his comments was swift.
Weibo users said he was disrespectful of women and a lousy parent teaching his child poor social values.
"He wants his son to sleep with many women? Even if he wants to brag about his wealth and powerful status, this is not the way to do it," said a Weibo user.
Another commented on the difference between Ding's parenting style and Olympic skier Eileen Gu's mother. Gu, born in America and currently representing China at the Winter Olympics, has won over Chinese fans and has even been dubbed the country's "snow princess."
"[Eileen Gu's mother] has succeeded, she encourages her daughter to do the things she likes, and now she's a world ski champion. Ding Peng tells his son that he does not need to succeed, just sleep with many women. How can the difference between these two people be so big?" the Weibo user wrote.
Ding did not immediately respond to Insider's request for comment.
On Monday, he told Chinese news outlet The Cover that his comments were "taken out of context" and that he made them after "being goaded."
"I made the comments casually, out of emotional agitation," he said.
However, the same report also shared an earlier screenshot of a WeChat conversation he had with a friend, in which he said that he "didn't care" about the negative comments directed at him.
"This is no big deal, I don't care. Feel free to share [my comments]," he said.
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