Chinese supermodel Liu Wen fronts Mango's ode to the 90s
After Kendall Jenner, women's retailer Mango has tapped Chinese supermodel Liu Wen to front the second phase of the brand's spring-summer campaign, which pays homage to the 1990s.
Characterized as soft, elegant and feminine, Mango's "Soft Minimal" campaign includes lingerie-type tops, lace, oversized pieces, dresses and 90s-style slip dresses and is meant to bring simplicity back to the season, with fluid, light and silk materials.
Wen is the newest face of a campaign that will change every month, a strategy that will also bring new collections and supplies to stores every 15 days in an attempt to keep up with the fast-paced world of changing trends.
The new campaign will hit stores and streets beginning March 1.
