LONDON — Chioma Nnadi has been named British Vogue’s head of editorial content, taking over responsibilities from Edward Enninful.
As WWD reported over the weekend, Nnadi was said to be the frontrunner for the post.
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Unlike her predecessor Enninful, Nnadi will not hold the title of editor in chief. Rather, as head of editorial content, she will look after the day-to-day running of the magazine, mirroring the situation at all of Condé Nast’s titles.
The overall editorial direction of Vogue is set by Condé Nast global chief content officer and Vogue editor in chief Anna Wintour, who has solidified her dominance over the company’s editorial operations over the last few years.
“Chioma is beloved among her colleagues at Vogue, and is an editor and writer with an impeccable reputation — both here and in the fashion industry at large. I’m so grateful to Edward Enninful for everything he’s accomplished at British Vogue, and we’re all looking forward to a productive and creative relationship with him in his new role,” Wintour said in a statement.
“I can’t think of a more worthy person to follow in his footsteps than Chioma, who has proven herself adept at speaking to our digital audience and has found ways to extend Vogue’s reach, authority and influence across all of our platforms. She is passionate about fashion, music and culture, and I couldn’t be happier that she will be leading our editorial and creative teams in London,” she added.
Enninful, who will be taking on two new roles at Condé Nast, said he was thrilled about Chioma’s appointment: “She is a brilliant and unique talent with real vision, who will take the publication to ever greater heights.”
Nnadi, whose parents are Nigerian and Swiss German, is a Vogue veteran. She first joined the title in 2010 as a writer, based in New York. She later became fashion news director, and most recently assumed the role of editor of vogue.com, where she was charged with directing digital content.
“I’m beyond excited and honored to have been appointed as British Vogue’s head of editorial content. As someone who was born and raised in London, the energy of the city — its boundary-pushing style and creative scene — has shaped the way I look at the world,” Nnadi said.
“Now, more than ever, it feels like a moment to look beyond borders while also celebrating the broad scope of what it means to be British. I’m looking forward to engaging a loyal and inspired digital community that is energized by our access, point of view, and storytelling,” she added.
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