How to choose your next Porsche
The ongoing Porsche World Road Show 2016 Malaysia is a high-speed way for you to choose your next sportscar
SEPANG, MALAYSIA — Feel like spending a few hundred thousand dollars on a new Porsche? Lucky you, but which Porsche?
That’s something the Porsche World Road Show is designed to help you answer. It’s billed as a “professional driving event”, but is really a way for you to sample a battery of Porsche models.
“It gives you the possibility to drive the cars in a safe and friendly driving environment,” says Paul Robinson, a driving instructor for Porsche.
Choosing a Porsche isn’t as easy as it sounds. For Singapore alone, Porsche’s website lists 40 model variants.
The boutique sportscar maker may be famed for its 911 sportscar, but that alone comes in 16 different versions.
The PWRS lets potential customers sample a Porsche buffet so they can settle on a favourite model. “It’s really a good way to help customers make up their minds,” says Jukka Honkavuori, another driving instructor for Porsche.
That’s done with various driving exercises, ranging from a track drive to stations braking, slalom and even off-roading. In all, participants can expect to drive at least a dozen different Porsches in a day, under the guidance of an instructor from Porsche.
The event will run only July 21st, with 280 participants from around the region. How do you become one of them?
The best way to score an invitation to the PWRS is to be a potential customer who is in the middle of making up his mind.
That means building a relationship with your local Porsche dealer, and creating the impression that you’re at the “which” rather than “whether” stage of the buying process.
READ MORE > One harmless lie that Porsche routinely tells customers
Singapore dealer Stuttgart Auto has 40 prospects attending the PWRS — 15 already own Porsches, but 25 are thinking of buying their first one. There are no free lunches, of course, and participants have to pay to be there.
A Porsche spokesperson declined to reveal how much a place at the PWRS costs, but says the event is “highly subsidised”.
Still, given that even the cheapest Porsche here costs close to $300,000 with COE, an event that lets you sample as many of them as possible seems like a good investment.
As much as it hurts to spend hundreds of thousands on a car, it would be even more painful to blow the money on the wrong one for you.
READ MORE
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