Christian Siriano to launch capsule collection with Lane Bryant
Fashion designer Christian Siriano has been snapped up by plus-sized lingerie brand Lane Bryant for a new collaborative project.
The winner of US TV show "Project Runway" will work on a collection set to launch in spring 2016, Women's Wear Daily (WWD) reports.
He is the fourth star designer to work with the size 14 - 28 brand, following in the footsteps of the artistic duo Isabel and Ruben Toledo, as well as Lela Rose and Sophie Theallet. Previous capsule collections have included swimwear, lingerie and daywear such as dresses, tops and coats.
Siriano showed his enthusiasm about seeing his creations on women of all sizes when he announced the news to his fans with the tweet: "Great news! I'm collaborating with @lanebryant & excited for any woman of any shape to own a bit of Siriano!"
"We are trying to say it's not all about size," Linda Heasley, president and chief executive officer of Lane Bryant, told WWD. "It's all about great design, and then we bring in our expertise in fit and fabrications and interpretations."
Christian Siriano set up his eponymous clothing label in 2008, following his success on "Project Runway." Prior to that he was a freelance makeup artist and wedding gown designer. His creations are known for their overtly feminine aesthetic and he has worked with brands ranging from Puma to Magnum.
There are also reports that Lane Bryant will be breaking into the beauty market for the first time, with the launch of two fragrances. The scents, titled "Crystal Honey" and "Kuba Rose", will be created in collaboration with the Toledos, according to WWD.
The lingerie brand has been enjoying some great publicity of late, hitting the headlines earlier this year with its provocative ad campaign "I'm No Angel". Featuring six shapely women and the tagline "I'm all kinds of sexy", it reminded the fashion world that beauty standards should never be reductive.
