The hope to reach a wider audience, along with the understanding of how the majority of today's youth are using the Internet for information, prompted the executives of Sun Life Financial to release via digital portal a series of short films tackling "life under the sun."
Five local filmmakers were tapped to produce 5- to 7-minute shorts on the theme, "the value of love, family, friendship, foresight, and a positive outlook in life."
The project is called Sun Shorts to support the insurance company's financial literacy advocacy.
'Kimmy Dora' direk included
The five directors tapped—Jun Reyes, Jolly Feliciano, Chris Martinez, Nic Reyes and Jerrold Tarog—were chosen after they submitted scripts.
Martinez, the director-playwright behind the hit "Kimmy Dora," combined horror and comedy in "Oh My Goth." It revolves around two characters, a superstitious freak and a skeptical devil-may-care fellow.
"We didn't have a hard time pleasing our producers. Konting revisions lang ang ginawa namin at mas liberating gawin ito kaysa patalastas," Martinez said.
The rest of the titles are Feliciano's "Life In A Day," Jun Reyes's "1945", Nic Reyes's "The Debt" and Tarog's "Sub Dance."
Feliciano is a commercial director. Jun Reyes, a 20-year veteran of commercials, did the documentary "The Last Journey of Ninoy." Nic Reyes has directed music videos, including one by Up Dharma Down.
And Tarog's first full-length film, "The Confessional," won the top prize in the 2007 Osians Cinefan in New Dehli, India.
The directors chorused, "It never felt limiting in any way doing the shorts. There was no issue about certain things."
To be seen exclusively online
When asked by a reporter why the materials were not going to be released through mainstream outlets, a Sun Life spokesperson explained, "Going online is convenient and engaging. This is a growing trend and we want to bank on that."
The rep added, "A five to seven-minute short film is easily downloadable, too."
Sun Shorts is an offshoot of Sun Life Asia's regional project called Experience the Sun which taps filmmakers from Hong Kong, Indonesia and The Philippines. Included in this project is a movie directed by Pinoy director Jim Libiran.
Beginning July 25, the short films will be unveiled one by one in the Sun Shorts site.