COMPANY's Fashion Dictionary

COMPANY's Fashion Dictionary

Appointments - Way more fun than the doctor or dentist – a stylist’s scheduled time with fashion PRs to check out new collections and to select pieces for a shoot. (See also ‘Go See’.)

B.O.T/Bang On Trend - A person or piece that consists of the season’s hottest trends, in exactly the right order, at exactly the right time.

Brow/B-row - Back row at fashion week - a journo's worst nightmare! (See also F-row.)

Call In - The process by which a stylist requests items to be sent in for a shoot, via The Cubs. (See The Cubs.)

Casj/Kasj - adjective (relaxed, unconcerned, occasional or temporary) Informal,casual attire. Emphasis on ‘j’ like j’adore. 1. In reference to garments, “I’m going smart-casj today.” 2. A way to express someone’s actions in a situation, “playing it casj”.

Collab - Short for collaboration. Eg. J W Anderson for Topshop or Margiella for H&M.

Covet/Kuv-it - verb (covets, coveting, coveted). Longing to possess something belonging to someone else. “We are totes coveting Ashley Olsen’s off-duty look.”

Credits - The vital stats. What, where and how much the items we feature in the mag are? Eg. Top, £30, ASOS.

(The) Cubs - Short for The Fashion Cupboard. “Where did you get that amazing dress?”. “Oh this? I borrowed it from The Cubs, hon.”

Dip Hem or Mullet - In no way connected to Pat Sharp – it’s a scooped hemline on a skirt or top, which is long at the back and short at the front.

Fashspiration/fash-spi-ray-shun - (inspired by fashion) An image, collection of images that you refer to for fashion inspiration.

First - Having 'first option' on a model, studio or hair and make-up artist - ie. they're your Plan A. “We have a first on Sophie from Models 1.”

Frow/F-row - The front row at fashion week. The elite of the fashion world sit here to view and Instagram the latest designer offerings from the catwalk. “See you on the F-row, dahling.” If you’re Anna Wintour.

Full bleed - An image across an entire page as opposed to a crop. (See also Main Fashion.)

Gifting - The opposite of borrowing (see also Samples) – whereby fashion PRs ‘gift’ a piece to fashion directors or bloggers, as a thank you for coverage. Perks!

Go see - Like an appointment, but less formal. Agencies send a model to a fashion or beauty director for a ‘go see’.

Like - Used before sentences as a ‘fashion breather’: “The Meadham Kirchhoff show was, like, OUT OF CONTROL!”.

Look Book - A brand’s bible featuring all their key pieces. A catalogue for stylists.

Main Fashion - The biggest fashion shoot in a magazine visually, containing full-bleed images of styled-up models.

New Faces - The ‘rising star’ section of model agencies, introducing newbies.

Press Day - Like an open day, brands invite fashion directors and stylists to check out their latest collections. Check out our Press Day section online for a backstage glimpse at next season's fashion!

Rack Up - Used by stylists when assembling the pieces they're styling in prep for a shoot. “I’ve racked up ready for the main fashion story.” (See also Story and Main Fashion.)

Returns - The process whereby samples (see below) used on shoots are packaged up to return to PRs. Usually takes place in The Cubs.

Samples - One version of each piece available in store, which is sent to stylists and magazines for shoots, usually in a size 8-10, or shoe size 7. Hence, “she’s sample size”.

Story - Not of the Brothers Grimm variety but in reference to a main fashion shoot. “I’ve just shot my gothic main-fash story.”

Style Up - In reference to the process of putting a look together. Because models don’t dress themselves!

Walking - (to walk for) Nope, not just putting one foot in front of the other. In fash terms, it’s when a model is chosen to showcase a designer collection on the catwalk at fashion week. “She walked for Prada last season.”


More Fashion news from Competitions

  • Look, don't touch: Flickr photo of the day 11 hours ago
    Look, don't touch: Flickr photo of the day

    If there's one car that's particularly sought-after among today's well-heeled car collectors, a Ferrari 250 would be it. Usually it's the GTO variant, like the 1963 that sold for a record $52 million last year. A 250 of any sorts demands unfathomable cash, however, which is why we can but gawk at this 250 Testa Rossa. It's as close as any mere mortal will ever come to owning one.

  • Peeling out at Octane Academy, the free driving school for Ford ST owners 12 hours ago
    Peeling out at Octane Academy, the free driving school for Ford ST owners

    Buyers of Ferraris or Jaguars are used to perks from manufacturers – including racetrack lessons to help master their exotic machines. But for enthusiasts on a tighter budget, the Ford ST Octane Academy might be the sweetest deal in motoring: Buy a Ford Fiesta ST or Focus ST hatchback, and the reward is a free day of training at one of America’s longest, most-lavish road courses.

  • Why you can't buy America's greenest car 15 hours ago
    Why you can't buy America's greenest car

    Ask me or any auto expert what's the fastest car you can buy for any given amount, and we could easily cough up several options. Same for most luxurious, or off-roadable, or any other measurement. Yet there's one type of question that's far harder to answer: What's the greenest, most environmentally friendly car you can buy today?

  • Pirates kidnap three on Singapore tanker off Malaysia
    Pirates kidnap three on Singapore tanker off Malaysia

    Armed pirates boarded a Singapore-managed oil tanker in the Strait of Malacca, kidnapping three Indonesian crew and stealing some of the vessel's shipment of diesel fuel, the International Maritime Bureau said Wednesday. The attack occurred early Tuesday off Malaysia's west coast, said Noel Choong, head of IMB's Kuala Lumpur-based piracy reporting centre. The diesel oil tanker was believed to be en route to Myanmar. "IMB is aware of the attack on the Singapore-managed ship in the Malacca Straits.

  • David Moyes statement after Man United firing
    David Moyes statement after Man United firing

    Statement released by David Moyes on Wednesday, a day after Manchester United announced he left as manager after less than a season in charge.

  • McDonald's Hello Kitty sale site temporarily suspended due to fresh wave of Kitty mania
    McDonald's Hello Kitty sale site temporarily suspended due to fresh wave of Kitty mania

    It may not be safe to enter a McDonald’s restaurant in Singapore on Mondays starting 28 April. To celebrate the iconic Japanese character Hello Kitty’s 40th anniversary, the fast food chain announced last Friday that it would be releasing a new collection of Hello Kitty toys in McDonald’s restaurants island wide next Monday.