Coty pivots to hydroalcoholic gel production for medical professionals

Coty is the latest beauty giant to pivot to sanitizing gel production, amidst the ongoing COVID-19 health pandemic.

The conglomerate, which owns household brands including Covergirl, Wella and Max Factor, has taken to Instagram to announce its change of tack as countries in North America and Europe ramp up their efforts to tackle the disease.

"In response to the exceptional measures announced in many countries to manage the Covid-19 public health crisis, Coty is adjusting the production of some of its manufacturing sites to be able to provide free of charge hydro-alcoholic gel to medical and emergency services, where this is needed by local authorities," the company wrote on the social media platform. "We stay close to our communities during these exceptionally challenging times."

Coty is not alone in its endeavor -- multiple beauty giants have stepped up to help produce sanitizer, which is essential to keeping hygiene levels high and reducing the spread of the virus, in the last week. This week, the L'Oréal group unveiled a Europe-wide solidarity program that includes ramping up its production of hand sanitizer in order to bolster supplies for health authorities across France and Europe, while the French luxury conglomerate LVMH has instructed three of its French factories to concentrate on producing hand sanitizer to be supplied free-of-charge to French hospitals.