Beeple is not lacking in inventiveness when it comes to the NFT market. The American artist recently launched WENEW, a platform allowing collectors to buy NFTs of great historical moments. It's an initiative that seeks to redefine our conception of history.
He put NFTs on the map when one of his works sold at Christie's for an unprecedented $69.3 million. Michael Winkelmann, aka Beeple , now hopes that non-fungible tokens will help us rethink our conception of collective memory.
The American artist has created WENEW to bring together the world's most celebrated icons with savvy collectors of culture and legacy." This platform offers a selection of NFTs immortalizing significant events in music, fashion, sports or politics.
While these certified digital objects are very much in vogue, for Michael Winkelmann they represent a new paradigm above all. "[NFTs] give people a way to meaningfully engage with the memories and moments that matter to them -- maybe even inspired them or shaped who they are in some way. WENEW exists to facilitate and make concrete these once-abstract connections," he explains.
Game, set and match
WENEW is using blockchain technology to auction off one-of-a-kind and limited edition NFTs at a variety of prices. For its inaugural sale, the platform partnered with Wimbledon to offer tennis fans the chance to acquire an important piece of the tournament's history. It was Andy Murray's victory over Serbia's Novak Djokovic in three sets 6-4, 7-5, 6-4 during the 2013 Wimbledon final. At the time, the Scot became the first Briton to win the tournament since Fred Perry won in 1936.
An NFT featuring Murray's match point will be available for purchase July 2-5, along with other digital tokens of the tennis player lifting the Wimbledon trophy, his post-final interview, his victory speech and a compilation of his best moments during the tournament. These NFTs will be offered in editions of 20, 50, 100 and 500 copies starting at $49.
"I decided to work with WENEW and Wimbledon to turn this moment into an NFT so that fans can share in that memorable day. Working with the platform made sense given their focus on legacy. It's a new and exciting space and one I am looking forward to being involved in," stated Andy Murray.