SINGAPORE – Organisers of exhibitions and conferences of up to 250 attendees will be able to apply for approval to hold their events from 1 October.
In a statement on Monday (7 September), the Singapore Tourism Board (STB) said that in line with the safe and gradual resumption of economic activities in Singapore, it will start accepting applications for organisers to pilot these Meetings, Incentives, Conventions and Exhibitions (MICE) events. This excludes work-related events such as conferences, seminars, corporate retreats, Annual General Meetings (AGMs) and Extraordinary General Meetings (EGMs) targeted at internal audience including employees.
“STB and the Ministry of Trade and Industry (MTI) will review all MICE event proposals, and event organisers may proceed only upon obtaining MTI’s approval,” the STB said.
Already, there are pilot events slated to take place under this arrangement, the STB revealed – the Singapore International Energy Week (SIEW) Conference will be held in October.
“Organisers who apply to pilot events with up to 250 attendees must demonstrate their ability to implement Safe Management Measures to meet a set of health and safety outcomes. More details will be released at a later stage,” the STB said.
Examples of some outcomes to be achieved, the STB shared, include implementing infection control measures for pre and post event; limiting overall density of attendees, especially in enclosed places; and limiting opportunities and number of close contacts between individuals.
The MICE industry is an important for Singapore. According to a MICE Economic Impact Assessment commissioned by STB in 2019, the industry supported more than 34,000 jobs with an economic value-add of $3.8 billion, or nearly one percent of Singapore’s GDP. “Business travellers also spend almost double that of leisure travellers, making them high-yield visitors,” the agency said.
“The gradual resumption of business events will help maintain Singapore’s position as a leading MICE hub and retain critical capabilities, while safeguarding jobs and livelihoods in the industry and other related sectors.”
The STB added that the decision to accept applications to pilot MICE events with a maximum of 250 participants comes on the back of STB’s Safe Business Events Framework for business events of up to 50 attendees, which was first announced in July. Two pilots had been organised – one concluded successfully, the STB said, in August and another set to take place in late September.
The agency will study the data and insights obtained from these events and work together with the MICE industry to adapt and adjust the protocols.
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