Creative CEO Sim Wong Hoo spotted helping customers at IT fair, lauded by netizens

The last place you would spot the chief executive officer of one of Singapore’s popular technology companies would be on the sales floor but that was exactly where Creative Technologies CEO Sim Wong Hoo was at.

An eagle-eyed HardwareZone forum user spotted the CEO himself helping out customers at the IT Show, which is held at Suntec Convention Centre from 7 to 10 March.

The photo was uploaded to the forum on Sunday morning and attracted more than 200 replies by forum users who mainly had praise for the CEO for spending his time to be on the ground with customers.

“Mad respect to the CEO for going down and literally talking to customers and selling them like a sales staff,” said user shooterskull who posted the original photo.

“He is a self-made multi-millionaire, and true blue sinkie (slang for Singaporean). Sure respect, even if his business sense isn’t there (sic),” said user Perisher.

(Photo: HardwareZone forum screengrab)

The CEO was spotted helping customers with new Creative products such as the Super X-Fi Amp, a headphone amp for Android users that customizes how sound travels just by analyzing three pictures of your face and ears through an app.

The amp then augments audio to provide what Creative calls “holographic audio”.

Under the Super X-Fi series is also the Air C headphones which have the holographic audio technology built into the headphones themselves.

Sim’s career is much to be admired, after he founded Creative as a computer repair shop in the ’80s in Chinatown.

He has since won many accolades, including Singapore’s Businessman of the Year and Person of the Year in honor of his contributions to the local IT industry.

He didn’t have to, but much respect to Sim Wong Hoo for making the trip down to the sales floor to help customers personally.

This article, Creative CEO Sim Wong Hoo spotted helping customers at IT fair, lauded by netizens, originally appeared on Coconuts, Asia's leading alternative media company. Want more Coconuts? Sign up for our newsletters!