Cultivating Top Crops With a Drone’s Watchful Eye

Mar.23 -- Agriculture is one of humanity's oldest and biggest businesses. The World Bank estimates the industry is worth more than $2.4 trillion. But as land grows scarcer and climate patterns more unruly, new technologies will be needed to squeeze the most out of our production. In an interview with Bloomberg North’s Anthony Lacavera, Max Bruner, CEO and co-founder of San Francisco-based company Mavrx, explains how they’re giving farmers what even the most powerful satellites can't: a clear eye on their crops, no matter the conditions.