Daily Mail making run at NY Times Web crown

The New York Times has long been the most-visited newspaper site on the Web, but Britain's Daily Mail is making a run at its crown.

According to figures from tracking firm comScore, the Mail Online surpassed the Times in unique visitors in December -- 45.35 million for the Mail to 44.8 million for the Times.

Not so fast, said the Times.

It noted that the Mail figure includes visitors not only to the newspaper site -- dailymail.co.uk -- but also to those of an affiliated personal finance site -- thisismoney.co.uk.

ComScore said dailymail.co.uk attracted 44.5 million unique visitors in December -- slightly less than the Times's 44.8 million.

Thisismoney.co.uk drew 1.03 million.

"The New York Times remains the number one individual newspaper site worldwide," Times spokeswoman Eileen Murphy said.

"In any case, a quick review of our site versus the Daily Mail should indicate quite clearly that they are not in our competitive set," she said.

Rounding out comScore's top five list of most-visited newspaper websites were USA Today with 37.17 million unique visitors in December, Tribune Newspapers with 32.83 million and Britain's Guardian with 29.15 million.

In an interview with Buzzfeed, Martin Clarke, the editor of the Mail's online properties, said growth of the site has been driven by US traffic.

"We just do news that people want to read," in an "entertaining, engaging way," Clarke said.

  • Popular hot yoga myths debunked 17 minutes ago
    Popular hot yoga myths debunked

    What’s the hottest new workout taking the world by storm? That would be hot yoga, also known as Bikram yoga. Conducted in a heated room with sweltering temperatures of about 40°C (or approximately 104° Fahrenheit) and 40 per cent humidity, … Continue reading →

  • Thursday #sgroundup: Body found of boy who made first call from Korea ferry: report 1 hour 3 minutes ago
    Thursday #sgroundup: Body found of boy who made first call from Korea ferry: report

    Here are today’s top trending stories in case you missed them.

  • Look, don't touch: Flickr photo of the day 12 hours ago
    Look, don't touch: Flickr photo of the day

    If there's one car that's particularly sought-after among today's well-heeled car collectors, a Ferrari 250 would be it. Usually it's the GTO variant, like the 1963 that sold for a record $52 million last year. A 250 of any sorts demands unfathomable cash, however, which is why we can but gawk at this 250 Testa Rossa. It's as close as any mere mortal will ever come to owning one.