Some dealers asking $100,000-plus for Daytona-edition Dodge Charger SRT Hellcats

Byron Hurd



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If you thought the name of the 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition was a lot to swallow, then you're definitely going to choke on what some dealers are asking for the privilege of owning one. The $4,495 package is commanding as much as $25,000 in "market adjustments" from stores looking to capitalize on the rarity of this extremely limited-edition model. 

The folks over at Moparinsiders.com reported Friday that some dealers are asking Demon-level prices for their limited allocations of the commemorative package. Their assessment? Not worth it. We're inclined to agree. 

The Daytona 50th Anniversary Edition package is, fundamentally at least, little more than a set of stickers, a dash plaque and a tiny bump in horsepower. What you really get for your money is exclusivity. Only 501 were built (to commemorate the number of production units required to homologate the original Charger Daytona for NASCAR racing); just 451 went to U.S. dealers. The other 50 were reserved for Canada

To be fair, no variant of the 2020 Charger SRT Hellcat Widebody even approaches the definition of "inexpensive." Just to get behind the wheel of the newest edition to the Charger lineup will set you back at least $71,000.

The Widebody package is more than just a set of custom fenders. The Hellcat also gets another 1.6 inches of track width and some extra rubber on the road. SRT engineers also increased the Hellcat’s front spring rate by 32% and beefed up its sway bars (from 19 mm to 21.7 mm in the front and from 32 mm to 34 mm in the rear). The adaptive suspension was firmed up a little bit across the board too for crisper response over road imperfections.

Plus, you know, there's that 707-horsepower, supercharged, 6.2-liter engine. The Daytona gets an extra 10 ponies, right? Well, sort of, anyway. SRT rated its output at a slightly higher engine speed. Between us, it's the same thing. 

So, there's a silver lining: You don't have to spend $100,000 for a 2020 Charger Widebody Hellcat if you don't want to, but somebody probably will. 

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