If you're looking for some new season jeans inspiration then help is here! As the spring/summer '13 denim collections fill the shops, who better to give us the low-down on the unmissable trends and styles than denim gurus Donna Ida Thornton, owner of Donna Ida boutiques and designer of her own jeans label IDA, and Lesley Torson, owner of Trilogy denim stores.
First up is monochrome, the huge spring/summer '13 catwalk trend has been translated brilliantly onto jeans: Paige Adams-Geller created the black and white stripe version of her bestselling Paige Denim Skyline jeans, (modelled by super-fan Cara Delevingne below), which have been so popular they've already sold out twice in Trilogy stores, who are now on their third order! A big hit with the A-list, Hudson's monochrome Leeloo jeans were spotted on Alessandra Ambrosio this week, and Jessie J stepped out in the Hudson Collin Vise Versa jeans, which have been tipped to be the It jeans of the summer!
Cara Delevingne can't get enough of her monochrome striped Paige Denim Skyline jeans.
If like Jessica Alba and Diane Kruger (see gallery above) you're after a softer denim look this spring then Donna Ida Thornton recommends mixing 'n' matching your pastel pieces. "Try a pair of pastel jeans (her current favourites are IDA Mabel in Lemoncello Dreamtime or Strawberry Dreamtime) and wear them with a fresh sorbet coloured top."
Currently going hell-for-leather are Nicole Richie and Zoe Saldana (see gallery above) who have both been spotted in their black leather skinnies lots recently. "They're now the ultimate luxury in jeans, and have become a seasonless wardrobe essential" explains Lesley Torson. "I have been asking brands for years to make their leather styles available all year around and now they have, it's brilliant! My go-to brand for leather is J Brand, as their fit is perfect and the leather is so soft." And panic not if leather jeans are a little out of your price range, as Lesley explains you can still achieve the look with "leather effect coated jeans" for a fraction of the price!
And finally, the true blue jeans are back! "This is the highlight of the season so far" said Lesley Torson, "Never have we had so much demand for the iconic, authentic blue skinny as we are having now! We're selling more than a 100 per week of the J Brand blue skinny and a new best seller is the Skinny de Jeaune jean by Frame, as worn by Miranda Kerr (see gallery above). Meanwhile Donna Ida Thornton has already sold out of the IDA Ivy in Bright Vintage blue, but she reassures us "The factory is already working on a big re-order. They're the quintessential blue denim jean."
So there you have it, the inside scoop on the new jeans must-haves, but which to choose...
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