Disney Won’t “Chase Bucks” By Licensing ‘Star Wars,’ Marvel & Pixar Content To Netflix, But Is In Talks Over Other Titles
Don’t expect to see Andor or Guardians of the Galaxy Vol. 3 on Netflix any time soon.
Disney CEO Bob Iger said that it won’t “chase bucks” by licensing its “core brands” to its rival, despite what other studios are doing.
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However, Iger said that it is currently in talks with Netflix over other titles.
“We’ve actually been licensing content to Netflix and are going to continue to. We’re actually in discussion with them now about some opportunities, but I wouldn’t expect that we will license our core brands to them. Those are obviously competitive advantages for us and differentiators. Disney, Pixar, Marvel, Star Wars for instance, they are all doing very, very well on our platform and I don’t see why just to basically chase bucks we should do that when they are really really important building blocks to the current and future of our streaming business,” he said on the company’s Q4 investor call.
This comes after Warner Bros. Discovery CEO David Zaslav explained why his company is licensing titles from DC and other services, including HBO, to Netflix.
“In terms of some of the content that you’ve seen like DC we put those in windows, so someone might have it for three months or six months. We always have those movies and we have the complete set of all those movies. We won’t do it unless the economics are significant, but in many cases it really helps us. People come back and then they want to see the full bouquet of DC movies and the only place to do that is with us or it enhances the quality of the DC library. So, overall I think we’re trying to figure out exactly how to maximize the value and we debated all the time, I think we’re doing a very good job, but as I mentioned there’ll be a lot that you’ll never see because it just belongs to us,” Zaslav said.
This comes as movies such as Man of Steel, Batman v. Superman, Suicide Squad, Wonder Woman and Justice League will launch on Netflix, in addition to Max, at the start of December.
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