These dudes weremer-made to be models.
To raise money for a local charity, the Newfoundland and Labrador Beard and Moustache Club released a dudeoir calendar in fall 2017 featuring some of their sassiest members dressed as mermen. To date, they’veraised nearly $250,000for Spirit Horse Mental Health Program, a local charity that teaches life skills to people through therapeutic interaction with horses.
The 2018 calendar is called MerB’ys, a phrase that combines the word merman with theNewfoundland term “b’y”(pronounced “bye”), a gender neutral term similar to the word buddy.
The group’s founder Hasan Hai told HuffPost that the calendar speaks to some of the core missions of the social club, which is open to anyone who grows or appreciates facial hair and likes to give back to the community.
The club reportedly sold more than14,000 calendarsin just three months.
“Something about a bunch of bearded men being comfortable in their own skin ― and being extremely vulnerable in ways that defy traditional standards of masculinity ― seems to have connected with people,” Hasan said.
The guys definitely brought their A-game during the photo shoot, though Hasan said it took a while for the group to get acquainted to life in tails.
“We were doubling over laughing and trying to wipe the tears from our eyes,” he said. “I was the informal artistic director at each shoot so I had the pleasure of telling burly bearded fellows to hold hands, blow one another kisses, or bat their eyes at one another.”
Below, more photos of the mer’bys in action. Visit their official site or the Facebook page to see more and to pick up a calendar.
This article originally appeared on HuffPost.