Electrified cars to account for 90% of Toyota sales in Europe in 2025

feedback@motor1.com (Mark Kane)
2021 Toyota RAV4 Plug-in Hybrid

70% will be hybrids, 10% plug-in hybrids, 10% all-electric and hydrogen fuel cell, and finally 10% conventional models.

Toyota group (including Lexus) would like to increase sales in Europe by 30%, from around 1.09 million and 5.2% market share in 2019 to 1.4 million and 6.5% market share by 2025.

The expansion will be directly related to progressing electrification, from over 50% hybrids to 90% hybrids, plug-ins, and hydrogen fuel cell cars:

  • 70% HEVs
  • 10% PHEVs
  • 10% BEVs/FCVs

The remaining 10% for a conventional powertrain will be distributed between sports cars, off-road vehicles, and commercial vehicles.

The electrified future of Toyota:

Over the coming years, Toyota group will launch 40 new or updated electrified models, including "at least one plug-in hybrid car a year" by 2025.

The new models will be:

  • Toyota RAV4 PHEV
  • Lexus UX BEV
  • Toyota Mirai (2nd model evolution)

10% of PHEVs would be 140,000 annually. Similarly, 140,000 will be BEVs/PHEVs some six years from now.

Globally, Toyota aims for 500,000 EVs annually by 2025.

Source: europe.autonews.com