Emma Roberts has the holiday season (almost) wrapped up with Tous

Emma Roberts knows the pain of Christmas gift wrapping.

The "American Horror Story" actress has been snapped up by the jewelry brand Tous, to front a musical holiday campaign that sardonically acknowledges the difficulty of wrapping its signature round boxes.

The ad, dubbed ‘The Almost Perfect Gift,' sees a musical cast belting out a tongue-in-cheek song that addresses the joys of gift giving, and the challenges of wrapping, concluding with the tagline: ‘Hard to wrap, easy to love.'

"This story has an unexpected ending...How do you think it ends?" Roberts captioned a clip of the video on Instagram, where she has 13.4 million followers. 

The campaign is the latest in a string of fashion coups for US star Roberts, who featured in a Fendi Baguette campaign alongside fellow actor Amanda Seyfried back in June. She has also previously starred in ads for the fashion label Rag & Bone, Prada and Coach.

Tous, which entered the jewelry business in 1920, is known for its affordable luxury pieces, retailing in 50 countries.

To watch ‘The Almost Perfect Gift,' see https://youtu.be/woQh0ypZI1k