Emma Roberts knows the pain of Christmas gift wrapping.
The "American Horror Story" actress has been snapped up by the jewelry brand Tous, to front a musical holiday campaign that sardonically acknowledges the difficulty of wrapping its signature round boxes.
The ad, dubbed ‘The Almost Perfect Gift,' sees a musical cast belting out a tongue-in-cheek song that addresses the joys of gift giving, and the challenges of wrapping, concluding with the tagline: ‘Hard to wrap, easy to love.'
"This story has an unexpected ending...How do you think it ends?" Roberts captioned a clip of the video on Instagram, where she has 13.4 million followers.
The campaign is the latest in a string of fashion coups for US star Roberts, who featured in a Fendi Baguette campaign alongside fellow actor Amanda Seyfried back in June. She has also previously starred in ads for the fashion label Rag & Bone, Prada and Coach.
Tous, which entered the jewelry business in 1920, is known for its affordable luxury pieces, retailing in 50 countries.
To watch ‘The Almost Perfect Gift,' see https://youtu.be/woQh0ypZI1k