‘Empire' moves from music to fashion
If you love the critically acclaimed TV show about a dysfunctional record label dynasty, you can now get the look, too.
The Official Empire Commerce Experience, which opens to digital consumers Wednesday, offers an eclectic mix of clothes and accessories either featured in the TV show or inspired directly by its characters.
A partnership between Twentieth Century FOX Consumer Products and Delivery Agent, it will initially focus on items such as varsity jackets and jersey dresses but will soon expand into homeware.
"We are thrilled to uniquely extend the global phenomenon of EMPIRE through a shopping experience accessible across the platforms that fans use to engage with the show," said Peter Leeb, Vice President, Global Brand Management & Strategy, Twentieth Century Fox Consumer Products.
A huge hit with viewers and critics alike, Empire, now in its second season in the US, averages 22.9 million viewers per episode across platforms, making it the most popular series on broadcast television.
