New energy drink, Warrior, hits the shelves

JUNE MOH


KUALA LUMPUR: Allexcel and TC Pharma today unveiled its new energy drink called Warrior which is available in two flavours – Zesty Lemon and Fruity Strawberry.

Allexcel strategy and investments director Jate Samathivathanachai said the drinks were infused with vitamin B, vitamin C and ginseng extract to enhance concentration and increase the body’s immunity.

“One of our goals of launching Warrior in Malaysia is to provide consumers with an alternative to regular ready-to-drink beverages in the form of a refreshing sparkling energy drink as well as to revitalise the millennial palate.

“Warrior not only tastes great but its bubbles will tickle your tongue while the vitamins, ginseng extract and taurine provide the energy one needs to continually cross off the never ending to-do-list,” said Samathivathanachai in his opening speech at the launch in Sunway Pyramid Shopping Mall, Petaling Jaya.

Warrior is available at major convenience stores, selected petrol marts, independent small grocers, supermarkets, and hypermarkets at a recommended retail price of RM2.10 to RM2.30 a can.

The public can now enjoy a special promotion of RM4 for two cans of 325ml Warrior from today to April 2, at its roadshow in Blue Concourse, Sunway Pyramid. Visitors will also get to experience the journey of a warrior through activities such as body painting and virtual reality games.

Apart from Petaling Jaya, the roadshow will make its way down to Johor Baru from April 29 to 30 and Penang from May 20 to 21.