Facebook, TLabs join forces to help mobile startups in India

Sainul Abudheen
TLabs

Facebook will also provide FbStart referral codes to TLabs for use by TLabs’s mobile portfolio companies

Social media giant Facebook and Times Internet’s TLabs accelerator have partnered to strengthen the mobile startup ecosystem in India.

The companies will build on the knowledge and learnings of in-house senior mentors to engage and educate budding entrepreneurs.

As part of this partnership, they will co-host multiple events for solving startup issues around user experience, analytics, app installs, monetisation, etc.

Facebook will also provide FbStart referral codes to TLabs for use by TLabs’s mobile portfolio companies. FbStart is a global programme designed to help mobile startups build and grow their apps. Startups with a live mobile app on Google Play/iOS stores or a working Messenger bot can apply for the FbStart programme and membership is awarded to selected startups, post a review from the Facebook team.

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These startups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, SalesForce and MailChimp. Along with these benefits, startups in the FbStart programme will also get support and mentorship from Facebook’s product experts and join an exclusive community of global startups.

TLabs COO Abhishek Gupta said: “It’s an incredible step by Facebook for the mobile ecosystem, and startups would be highly benefited from being a part of the Facebook global community.”

Satyajeet Singh (Head, Product Partnerships) of Facebook India said that partnering with TLabs was a progressive decision towards creating an empowered startup ecosystem in the country.

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