Fashion brand Love, Bonito opens third store at Funan Mall

Reta Lee
Editor-in-Chief, Lifestyle
Front store logo, Love, Bonito. (PHOTO: LOVE BONITO)

SINGAPORE — With over 6,000 square feet, Love, Bonito’s third store at Funan Mall is the biggest yet, offering new ‘phygital’ elements such as an innovative queue system and an AR walkway for a fun and hassle-free shopping experience.


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Combining 13 new modular fitting rooms, two spacious VIP rooms with wheelchair and pram priority access, shoppers have ample of space to discover the brand’s offerings while immersing themselves with interesting digital touchpoints. Shoppers can download and turn on the brand’s app to snap themselves at a specific AR walkway that is accompanied by Facebook filters, such as a field of flowers.

There is also a dedicated space where community engagement activities will take place early this month, with a calendar of events spanning the core pillars of fashion and beauty, extending into areas of health and wellness.

“Love, Bonito has always been about building a community for women and our physical stores present the biggest opportunity for us to do this. Beyond developing our omni-channel retail offering, we want to meaningfully connect our shoppers with our brand and with other like-minded women around them,” said Rachel Lim, Co-Founder, Love, Bonito. “In a world that has become increasingly dominated by convenience, consumers are looking for retail experiences that go beyond mere transactions. Community is the future of retail and the bedrock of our retail strategy.”

Love, Bonito is located at Funan Mall #02-09

AR Walkway with Facebook filters. (PHOTO: Love Bonito)
Co-Founder Rachel Lim, CCO Dione Song, with Sim Ann. (PHOTO: Love Bonito)
A shopper using the queue system. (PHOTO: Love Bonito)
Rachel Lim with Sim Ann. (PHOTO: Love Bonito)
(PHOTO: Love Bonito)