Gucci has been mocked on social media for selling a pair of âdistressedâ black tights for $190 (Â£145).
The luxury Italian retailer describes the tights on its website as âstretch mesh tights in black. High-rise. Distressing throughout. Woven logo at elasticised waistband.â
However, shoppers have argued that the tights look no different to any other laddered pair.
The popular Instagram account Diet Prada has posted about the tights, which have sold out online, prompting thousands of comments.
They captioned the image: "To whoever paid $190 for these @gucci pre-ripped tights... r u ok?" with the hashtag "ripped in italy".
âWuuuuut I have six old ripped pairs Iâll give away for Free99 [sic],â wrote one person.
âFashion is officially DEAD!â another added.
One person teased that perhaps Gucci was trying to be eco-friendly, writing: âSelling damaged stock does not count as sustainabilityâ.
Itâs not the first time Gucci has come under fire for selling so-called âdistressedâ items at a high price tag.
In September, the Italian label was teased for selling denim dungarees with a grass âstain effectâ for Â£850.
The Italian fashion houseâs âeco-washed organic denim overallâ, which has dark muddy-looking stains on the knee and thigh area, also quickly sold out online.
Gucci said of the product: âThis denim overall is crafted from organic cotton and specifically treated for a stained-like, distressed effectâ, describing it as a âgrunge vibeâ.
âGucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary,â it adds.
One person on Twitter said: âWow... I have two pairs that I can sell now that itâs fashionâ¦â
Additionally, in 2019, Gucci prompted criticism for selling a pair of trainers that purposefully look dirty for Â£615.
The Italian fashion house described the off-white menâs leather trainers as âvintageâ, âdistressedâ and that the style references "old school shapesâ on its website.
On Twitter, critics accused Gucci of "commercialising poverty" and described the trainers as an example of âpeak capitalismâ.
The Independent has contacted Gucci for comment.