Believe it or not, Felix the Cat is turning 100. The silent film icon is celebrating in style, via a new footwear collection with Skechers.
The animated feline has a starring role in a new Skechers x Felix the Cat collection of women's shoes set to launch later this month. In a colorway of the cartoon character's signature black, white and red hues, the series spans six different designs, including platform and slip-on sneakers.
"Thanks to his iconic status, Felix the Cat boasts a one-of-a-kind cachet that makes him a perfect partner for our women's footwear," said Michael Greenberg, president of Skechers, in a statement. "He brings a fresh retro play to our on-trend Skecher Street product, and his recognizable face on BOBS from Skechers will help drive awareness of our philanthropic collections."
Real-life animals will also benefit from the collection, which will see Skechers make a donation to the non-profit animal organization Petco Foundation for every pair of shoes bought from the collection.
Skechers is no stranger to teaming up with cult cartoon figures -- the brand has previously launched collections featuring Garfield, Line Friends and Scooby-Doo, among others.