Fendi opens debut store in Brazil

Italian luxury label Fendi is unveiling its first boutique in Brazil in the city of São Paulo.

Open from June 5, and located in the city's Citade Jardim Mall, Fendi's first standalone boutique in Brazil is a 3,800-square-foot space in the booming commercial capital.

Alongside the Fendi men's and women's ready-to-wear and accessories, the store will stock limited edition Brazilian items inspired by the country's colorful flag including the brand's famous 'Baguette' bag and a Brazil-themed scarf.

Despite the warm Brazilian climate, the store will also carry around 20 furs: "there's a growing appreciation for luxury there," Fendi's CEO Pietro Beccari told WWD. Brazilian customers "travel a lot and they represent a very big potential for us. They buy all categories: our bags, ready-to-wear and furs. It's about a Fendi silhouette," he added. 

This week the brand hosted 200 guests for a star-studded dinner at the Museum of Modern Art which honored Beccari and designer Silvia Venturini Fendi. On the guestlist were some of Brazil's biggest fashion names including supermodels Ana Beatriz Barros and Izabel Goulart. 

jt/cm

  • Why you can't buy America's greenest car 3 hours ago
    Why you can't buy America's greenest car

    Ask me or any auto expert what's the fastest car you can buy for any given amount, and we could easily cough up several options. Same for most luxurious, or off-roadable, or any other measurement. Yet there's one type of question that's far harder to answer: What's the greenest, most environmentally friendly car you can buy today?

  • Audi TT Offroad concept debuts as a 124-mpg hybrid with wireless charging 3 hours ago
    Audi TT Offroad concept debuts as a 124-mpg hybrid with wireless charging

    The TT. Audi's diminutive sports car. Since production began in 1998, the two-door coupe has aged with the pugnacity of a grizzled New Yorker, but not in size. And why would it, as the arrival of the TT RS proved, adding some grit makes for a rather captivating dish. And so you'll excuse us for being puzzled by the Audi TT Offroad concept.

  • Wednesday #sgroundup: Pirates kidnap three on Singapore tanker off Malaysia 7 hours ago
    Wednesday #sgroundup: Pirates kidnap three on Singapore tanker off Malaysia

    Here are today’s top trending stories in case you missed them.

  • Pirates kidnap three on Singapore tanker off Malaysia
    Pirates kidnap three on Singapore tanker off Malaysia

    Armed pirates boarded a Singapore-managed oil tanker in the Strait of Malacca, kidnapping three Indonesian crew and stealing some of the vessel's shipment of diesel fuel, the International Maritime Bureau said Wednesday. The attack occurred early Tuesday off Malaysia's west coast, said Noel Choong, head of IMB's Kuala Lumpur-based piracy reporting centre. The diesel oil tanker was believed to be en route to Myanmar. "IMB is aware of the attack on the Singapore-managed ship in the Malacca Straits.

  • McDonald's Hello Kitty sale site temporarily suspended due to fresh wave of Kitty mania
    McDonald's Hello Kitty sale site temporarily suspended due to fresh wave of Kitty mania

    It may not be safe to enter a McDonald’s restaurant in Singapore on Mondays starting 28 April. To celebrate the iconic Japanese character Hello Kitty’s 40th anniversary, the fast food chain announced last Friday that it would be releasing a new collection of Hello Kitty toys in McDonald’s restaurants island wide next Monday.

  • First sign of S.Korea ferry disaster was call from a frightened boy
    First sign of S.Korea ferry disaster was call from a frightened boy

    He called the emergency 119 number which put him through to the fire service, which in turn forwarded him to the coastguard two minutes later. That was followed by about 20 other calls from children on board the ship to the emergency number, a fire service officer told Reuters.