Fendi opens debut store in Brazil

Italian luxury label Fendi is unveiling its first boutique in Brazil in the city of São Paulo.

Open from June 5, and located in the city's Citade Jardim Mall, Fendi's first standalone boutique in Brazil is a 3,800-square-foot space in the booming commercial capital.

Alongside the Fendi men's and women's ready-to-wear and accessories, the store will stock limited edition Brazilian items inspired by the country's colorful flag including the brand's famous 'Baguette' bag and a Brazil-themed scarf.

Despite the warm Brazilian climate, the store will also carry around 20 furs: "there's a growing appreciation for luxury there," Fendi's CEO Pietro Beccari told WWD. Brazilian customers "travel a lot and they represent a very big potential for us. They buy all categories: our bags, ready-to-wear and furs. It's about a Fendi silhouette," he added. 

This week the brand hosted 200 guests for a star-studded dinner at the Museum of Modern Art which honored Beccari and designer Silvia Venturini Fendi. On the guestlist were some of Brazil's biggest fashion names including supermodels Ana Beatriz Barros and Izabel Goulart. 

jt/cm

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