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You *need* to watch the trailer for James Charles' new reality show, Instant Influencer

Photo credit: James Charles - YouTube
Photo credit: James Charles - YouTube

From Cosmopolitan

When is the James Charles' Instant Influencer release date?

It's here! The reality TV show of YouTube mega-influencer James Charles has finally been announced. You can watch the show from 24 April 2020. For now, scroll down to watch the brand new trailer, featuring all the juice.

What is James Charles' new reality show?

Details are scant right now, but if the show's tagline "Blend...but don't blend in" is anything to go by, we're imagining a Glow Up / RuPaul crossover - and let's just say we love to see it.

The @instantinfluencer Instagram account posted an image yesterday with the caption:

"Many talented artists auditioned... but only ONE will be named the first #InstantInfluencer💄Streaming for FREE only on @youtube starting April 24th!"

The image featured a massive line-up of makeup artists, including @bennycerra, @norvina, @strashme, @indigotohell, @gabriel_dreams, @kailinchase and @britanyraquell.

What will the prize be?

The winner will take home $50,000, plus other unconfirmed prizes.

James has teased with mentions of classic challenges, along with tasks to reveal the competitors' uniqueness, artistry and ability to captivate audiences, saying "We're about to take beauty content and blow it up to a place that has never been done before."

"As a kid growing up, reality competition shows were literally the only thing that I watched on TV, and if I'm being honest with you guys, they're still my guilty pleasure."

"And when I started getting into makeup, and social media, one of my biggest goals that I set for myself was to have my very own competition show one day."

Watch the Instant Influencer trailer now

Luckily for us, the trailer is out now - take a look for yourselves...

Though we're getting serious America's Next Top Model vibes, it sounds like the show will be a little more low-key than other reality competition shows.

James told his subscribers back in 2019: "When we started actually talking about making the show a reality, the most important part to me, by far, was that it was authentic, and that it was by creators, for creators, and it showed an accurate depiction of the beauty community, and what it actually takes to be an influencer."

"It was very important for me to have a say every single step of the way, and also get my hands dirty too. I really wanted to be involved, and the last thing I wanted was to have some, like, trillion dollar set that I just showed up to every single day with full hair and makeup and glam already done, and just shoot."

"It's the first ever beauty and social media influencer competition of its kind, ever."

How many contestants will there be on Instant Influencer?

Out of all the contestants who entered, James announced back in 2019 that only six would be flown out to LA to compete in the challenges.

Who is James Charles?

If you don't know him already, prepare to be obsessed. James Charles is one of YouTube's most famous makeup artists and influencers.

He's had his fair share of drama on YouTube with the likes of Tati Westbrook and Jeffree Star. He's even taken hefty breaks from the social media life to recover from the mental health impacts of various dramas,

But we're so glad to see James chasing a passion project like this, creating something to give back to the beauty community - a community for which he can often be seen fighting battles.

Can I watch Instant Influencer online for free?

Yes! James is super proud of the fact his show is available, completely free, to watch online on YouTube. Subscribe to James Charles' YouTube

Is there a trailer yet?

There isn't yet a trailer for Instant Influencer, but you can satisfy your craving for the show with James Charles' announcement and call-out for contestants for the show back in November 2019.

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