Mumbai-based Fingerlix serves a wide range of products like batters, mixes, curries, dals, parathas and ‘fully-ready’ accompaniments to go with them
The Fingerlix founding teamc
Fingerlix, run by Mumbai-based Maverix Platforms, will use the fresh funding to intensify its operations in the city and expand into new cities, including Pune and Bangalore. A slice of the investment will also go into building new product line and scale up the team.
The foodtech company has an overall target of spreading to top 10 cities in India over the next 18 months.
Launched in May 2016 by Shripad Nadkarni, Shrikrishna Bharambe, Varun Khanna and Abhijit Berde, Fingerlix serves freshly cooked and chilled food on demand. Fingerlix serves a wide range of products like batters, mixes, curries, dals, parathas and ‘fully-ready’ accompaniments to go with them. The platform also allows users to customise each dish prepared in its state-of-the-art hygienic kitchen.
Users can order food via its web platform, mobile interfaces and through call centre services. Fingerlix products are also available via modern trade and grocery aggregators.
Nadkarni (Director) rand Bharambe (CEO) said in a joint statement: “At Fingerlix, our aim is to offer fresh food with absolutely no preservatives to customers. With this latest round of fund infusion, we aim to introduce more offerings and foray into newer cities to spread Fingerlix to a larger customer base. We look forward to working closely with Zephyr Peacock in the areas of product development, market expansion, widening of our distribution channels and strengthening our regional presence in high-demand geographies.”
Pankaj Raina, Vice President Zephyr Peacock, said: “With rapid changes in consumers’ lifestyle and food choices, the convenience food category is set for massive growth. Within this segment, the market for ready-to-cook traditional Indian meals remains largely untapped. We believe that Fingerlix is well-positioned to become the market leader in this emerging segment with its unique product offerings and robust growth strategies.”
Zephyr Peacock makes private equity investments targeting India’s fast-growing small and medium market segments.
Image Credit: Fingerlix
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